The Five-Step Process To Become Objection-Proof in Sales With Bob Burg and Jeff West
July 19, 2024 5:00 amIn this week’s episode of Systems Simplified, Adi Klevit hosts duo Bob Burg and Jeff West, authors of Streetwise to Saleswise, to discuss transforming sales objections into opportunities. Together, they offer insights into the power of framing in sales conversations, how to develop a value proposition that resonates with prospects, and anecdotes from their book.