Many entrepreneurs are passionate about their core values and want their businesses to reflect them. However, building a business around those core values can be incredibly difficult when one is in the thick of things.
In a recent interview, Co-founder and CEO of Barre3, Sadie Lincoln, shares how she focused on her core values to set her business apart from other fitness companies. By thinking about how she could best serve her clients and share a mindful fitness regimen with a large group, she has grown her business exponentially.
Read on to discover how you can focus or refocus on your core values as a business owner.
Building A Business Around Your Core Values
Your business has something unique to offer, reflected in your core values. However, as you have built the company, you may have had to refocus on things that do not reflect those values. Below, we share five ways to refocus and reframe your company to ensure it manifests those values.
1. Identify your core values
What are the core values upon which your business is built? You may express those values in various ways.
For example, a vegan restaurant owner may want to share hearty and delicious vegan food with people and showcase local ingredients.
Another example could be a fractional CFO who wants business owners who cannot afford to hire a full-time CFO to experience the benefits of having a CFO on staff.
A marketing company could have the core value of providing memorable marketing campaigns that stick in the memory of customers and potential customers for years to come – while also providing excellent ROI for the brand.
Whatever your core value is, identify it.
2. Hire people in areas where you are not an expert.
There is a saying by Max Lucado that we have heard frequently recently: “No one can do everything, but everyone can do something.” This applies to both life and business.
You may not be an expert CFO or CTO. But you may have a fantastic business idea requiring both professions.
Fortunately, others are experts in those areas, and you can hire them. By hiring experts in an area, you can take the existing system you are using to handle that department and improve its efficiency simply by taking advantage of their expertise.
In this way, you can focus on pushing forward your core values while others can ensure their departments also embrace those values.
3. Accept help from the community and invite others to join that community.
A value-based business is often one that invites evangelists. People who love the brand or products and tell everyone about them. Accept that help and keep the focus on your core values. Invite others to join the community and get them excited about your core values. This is the way we grow our networks and even build franchises.
4. Focus on creating and delivering an amazing product or service.
Your customers, evangelists, and even your employees will get excited by your product and service when it connects with your core values. Building a fantastic product/service that reflects this will help you grow your business, network effectively, and build a community around your company.
5. Build business systems.
Systems are critical to consistency. If you have a fantastic product that reflects your value, build a system around creating that product. The system can even reinforce your core values, so every time an employee builds that product, they are reminded of the big “why” behind what your company is doing.
Are you focused on your core values and ready to systematize? Get in touch with the experts at Business Success Consulting Group today!
