Brand Story-Telling and Identity Discovery Systems With Chris Smith

Chris Smith is the Founder of The Possibility Company, a training company helping entrepreneurs and financial advisors communicate their stories. While working as a financial advisor, he inspired his firm to elevate its story and message to acquire new assets, scale, and create a lasting legacy. As a coach, Chris developed the Campfire Effect to help purpose-driven, mission-focused entrepreneurs differentiate themselves in the market.

Here’s a glimpse of what you’ll learn:

How Chris Smith founded The Possibility Company to help entrepreneurs uncover their identities
The worst mistakes businesses make when communicating their identities
Separating your industry from your identity
Processes for communicating your identity and purpose
What are the central systems of a compelling brand story?
Chris shares the value of clarifying and trademarking your process

In this episode:

When marketing their services, many entrepreneurs unintentionally commoditize themselves by speaking too much about their industries. How can you discover and communicate your identity and purpose to differentiate yourself in the market?

Clarity coach Chris Smith maintains that who you are is not what you do. Accordingly, he has developed a system that teaches entrepreneurs to separate their identities from their industries. By focusing on the outcome of your services, you can identify a unique purpose that separates you from your competitors. Communicating this purpose requires conveying a relatable and relevant story of a struggle, realization, and transformation. Chris also recommends monetizing your process to provide additional clarity for prospective clients.

In this episode of Systems Simplified, Adi Klevit sits down with Chris Smith, the Founder of The Possibility Company and Campfire Effect, to talk about finding your identity and purpose. Chris shares brand story-telling systems, how he helps entrepreneurs uncover their unique identities, and the mistakes businesses make when relaying their services.

Resources mentioned in this episode:

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