How the Process of Gifting Can Drive Exponential Business Growth With John Ruhlin

John Ruhlin is the Co-founder of Giftology Group and Ruhlin Group, which are gift strategy and logistics companies. He is also the author of Giftology and the #1 all-time distributor of Cutco Knives in its 65-plus year history. As a master gift-giver, John forges lifetime relationships while generating enormous returns for his clients. His impressive list of clients includes the Chicago Cubs, Orlando Magic, the Chicago Bears, and many top entrepreneurs, including Darren Hardy and Cameron Herold.

Here’s a glimpse of what you’ll learn:

[4:27] The importance of personalization and surprise in gift-giving for small and medium-sized businesses

[10:11] Why attaching your logo to gifts can damage the relationship-building process

[13:46] Systems for gift-giving that keep your brand top of mind

[15:43] How gift-giving impacts referral outcomes and business growth

[22:19] John Ruhlin outlines the most common gifting mistakes companies should avoid

[36:09] The measurable returns from investing in relationship-focused gifting

In this episode:

Sending thoughtfully chosen gifts can profoundly impact your business relationships. Consider the lasting impression you can create with your clients and network. How can you ensure these gestures authentically resonate with the receiver rather than coming off as clichéd?

Gifting strategist John Ruhlin has developed a proven gift-giving process that strengthens relationships with clients and referral partners. Instead of sending gifts for momentous occasions, John emphasizes giving gifts during unexpected times to showcase genuine care beyond obligation. He also advises against branding the gifts with your logo to ensure they capture the recipients’ enjoyment rather than serve your marketing strategy. Personalized gifts tailored to your recipients’ preferences enhances the relationship-building process and creates loyal customers and partners.

In today’s Systems Simplified episode, Adi Klevit welcomes John Ruhlin, the Co-founder of Giftology Group, who talks about leveraging customized gifting as a powerful business-building tool. John provides actionable insights into developing a giving philosophy that can systematize and maximize referrals, deepen client loyalty, and foster robust business networks.

Resources mentioned in this episode:

Quotable Moments:

“Referrals are everything. It's amazing how much gold is sitting underneath people's feet that they have not mined."
"If you're a douchebag and you give really thoughtful gifts, it just amplifies that you're trying to manipulate."
"When you gift strategically, you're not going to send anything to those people they couldn't buy for themselves."
"It's not about the stupid knives; it's about what they represented to the relationship."
"Gratitude...half of that word is action. So, feeling something and not doing something about it — that's very inauthentic."

Action Steps:

Personalize your gifts to create a lasting impression: Personalization shows you know and value the recipient on a deeper level.
Give gifts at unexpected times to make a stronger impact: This conveys genuine care beyond traditional, obligatory occasions.
Include your recipient's inner circle in your gifting strategy: It shows thoughtfulness and can influence the perception of those who matter to your recipient.
Avoid branding gifts with your logo: This ensures the gift is about the recipient's enjoyment, not your marketing.
Foster a spirit of generosity across all business interactions: Generosity naturally leads to stronger, more loyal relationships.

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