Building a Multimillion-Dollar Business With Systems and Smart Hiring With Brian Elias

Brian Elias

Brian Elias is the Chief Imagination Officer at Refloor, America’s most trusted flooring company. He is also the Founder and CEO of Credit Card Rate Lending by Hunter Financial (CCRL) and the President of DontGo.com, a lead generation company. With over 25 years of experience in the home improvement industry, Brian has received the Legends of the Home Improvement Industry Award and the Remodeling Big50 Award. In 1988, he founded 1-800 Hansons, growing it from door-to-door sales into a nationally recognized $80 million home improvement company before selling it to private equity in 2017.

Here’s a glimpse of what you’ll learn:

[3:05] How Brian Elias got started in sales by knocking on doors for a window replacement company
[5:53] Why Brian started his business after being fired for obtaining a builder’s license
[8:28] The lessons Brian learned from building his first company
[12:07] Leveraging core values and company rules to evaluate potential hires
[19:17] Why having a clear mission statement is crucial for business growth
[22:58] Processes for structuring your company to function without daily involvement
[27:32] The step-by-step approach to systemizing a business and replacing yourself in key roles

In this episode:

Managing a business can be overwhelming, especially when it feels like everything depends on you. Entrepreneurs often struggle to reach the next stage of growth because they lack clear processes, don’t hire the right people, and find themselves constantly putting out fires. How can business owners build a company that functions without their constant involvement?

Seasoned entrepreneur Brian Elias has systemized and scaled multimillion-dollar companies. He emphasizes the importance of hiring employees who align with core values, implementing clear processes that eliminate guesswork, and structuring an organization so leaders can delegate effectively. Brian’s businesses have thrived through his focus on well-defined missions, building a strong team culture, and strategic leadership — allowing him to remove himself from day-to-day operations while still driving growth.

In this episode of Systems Simplified, Adi Klevit talks with Brian Elias, the Chief Imagination Officer at Refloor, about building a scalable, self-sufficient company. He shares lessons from building his first company, how to systemize your business, and his first foray into sales.

Resources mentioned in this episode:

Quotable Moments:

"When you change the question, it changes the results. When you change your process, it changes your results."
"Your business is not supposed to be your life. Your business is supposed to give you more life."
"If you don’t have the right people running processes, you’re also out of luck."
"Either it’s done, or it’s not done. There is no in-between."
"Pick up the phone. Call them. Do not wait for something to happen. Make things happen."

Action Steps:

Hire based on core values, not just skills: Recruiting employees who align with your company’s mission and values ensures a stronger, more cohesive team. Skills can be taught, but attitude and cultural fit are crucial for long-term success.
Document and refine your business processes: Clear, repeatable systems reduce errors, improve efficiency, and allow your company to scale effectively. Without structured processes, business growth is limited by individual decision-making and inconsistent execution.
Empower employees with ownership over their roles: Giving team members responsibility for their outcomes fosters accountability and drives better performance. Employees who feel trusted are more engaged and motivated to contribute to the company’s success.
Remove weak links from your organization: Keeping underperforming or misaligned employees can drag down the entire team and company culture. Replacing the wrong people with the right hires strengthens morale and boosts overall productivity.
Ensure your business can run without you: A company should function smoothly even when the owner steps away, ensuring long-term sustainability. By delegating effectively and creating systems, you free yourself to focus on growth rather than daily operations.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.