Building and Documenting Purposeful Processes With Pepe Marais

Pepe Marais

Pepe Marais is the Co-founder and Group Chief Creative Officer at Joe Public, a full-service agency and communication group supporting high-growth brands. Joe Public has been ranked as the #1 agency in South Africa for five years. In 2004, Pepe founded Joe Public’s CSR program, One School at a Time, an organization that creates exceptional education systems. He has received numerous local and international industry awards, including being ranked as the “Most Admired Creative Leader,” and has served on various judging panels and boards.





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Here’s a glimpse of what you’ll learn: 

  • Pepe Marais talks about his journey into advertising — and how he founded and evolved Joe Public
  • What is the takeaway advertising model, and how does Joe Public utilize it? 
  • Recommendations for managing client expectations
  • How Pepe restructured his business to systematize growth during the 2008 recession 
  • The role of systems in building profitable businesses 
  • Pepe addresses the belief that implementing processes is time-consuming 
  • Identifying your purpose for adopting processes

In this episode:

As an advertising agency, creativity is a necessity. So when faced with implementing processes and procedures, many ad agencies reject the task, believing it restricts freedom and creativity. Conversely, business systems promote a sense of control through organization and consistency. How can you create and implement growth-oriented processes?

The leading advantage of procedures is that you can evolve them consistently to align with changing business needs and industry standards. But successful process implementer Pepe Marais says you can’t develop systems without a strategic goal or purpose in mind. Identifying an intention behind your execution maximizes the full potential of these processes and provides clarity into propelling your business forward.

In today’s episode of Systems Simplified, Pepe Marais, the Co-founder and Group Chief Creative Officer at Joe Public, joins Adi Klevit to talk about executing processes with a “why.” Pepe addresses the role of systems in scaling a business, the takeaway advertising model, and how to manage client expectations.

Resources mentioned in this episode:

This episode is brought to you by Business Success Consulting Group

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Building and Documenting Purposeful Processes With Pepe Marais

Host: Adi Klevit

Founder: Business Success Consulting Group

Adi is passionate about helping businesses bring order to their operations. With over 30 years of experience as a process consultant, executive and entrepreneur, she’s an expert at making the complex simple. Adi has been featured on numerous podcasts and delivered many webinars, and live workshops, sharing her insights on systematizing a business. She also hosts The Systems Simplified Podcast, publishes a weekly blog, and has written numerous original articles published on Inc.com.

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