Joel Moryn is a business growth consultant and former President and CEO of Parsons Electric, where he spent 42 years, including 25 years leading the company. During his tenure as president, he helped grow the business from $50 million to $500 million in revenue before its merger into a larger organization. After retiring in 2023, Joel transitioned into consulting, helping business leaders accelerate growth, strengthen leadership, improve operational processes, and develop cultures that support long-term success.
Here’s a glimpse of what you’ll learn:
- [03:25] How Joel helped grow Parsons Electric from $50 million to $500 million by developing employees and growing alongside customers.
- [07:40] Why documenting business processes is essential for training, continuous improvement, and sustainable growth.
- [09:50] How leadership involvement and accountability determine whether documented procedures become part of daily operations.
- [12:55] Why inconsistent processes across employees and departments can limit a company's ability to scale.
- [15:55] How communicating the purpose behind a process improves implementation and prevents employees from simply checking boxes.
- [18:10] How effective processes help teams identify problems earlier, reduce repeated mistakes, and improve project outcomes.
In this episode:
Growing a company tenfold requires more than winning bigger contracts. It requires building an organization capable of delivering consistent results as its people, projects, and responsibilities expand.
In this episode, Adi Klevit interviews Joel Moryn about the leadership principles and operational systems that helped him guide Parsons Electric from $50 million to $500 million in revenue. Joel shares how the company grew by following its customers into new opportunities while creating meaningful career paths for employees. He explains why developing people, maintaining a strong culture, and giving employees opportunities to grow were essential to sustaining that expansion. Drawing from their previous work together documenting processes at Parsons Electric, Adi and Joel discuss the connection between organizational culture and operational consistency.
Joel explains why businesses often struggle to scale when employees perform the same work in different ways. Without documented procedures, each new hire brings their own approach, creating inconsistent results and making training more difficult. However, Joel emphasizes that documenting processes is only the beginning. Leaders must actively reinforce those procedures, direct employees to them when questions arise, and establish them as the company's source of truth. He also shares how the transition from being a hands-on problem solver to developing other leaders is essential for growth.
The conversation also explores how to make process implementation more effective. Joel explains why every documented procedure should clearly communicate its intended outcome so employees understand the reasoning behind their actions. He describes how stronger processes helped his organization identify project issues earlier, communicate more proactively with customers, and avoid repeating costly mistakes. For business owners seeking sustainable growth, Joel's experience demonstrates how leadership commitment, employee development, and continuously improving processes can help organizations expand without sacrificing consistency.
Resources mentioned in this episode:
Quotable Moments:
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“If you can document these processes, you can improve them, you can train to them, you can make them better.”
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“We documented a lot of great processes that people didn't look at again.”
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“You've got to act like it's important and it is the source of truth for the company.”
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“If you don't have a process, they bring in their process and pretty soon you have seven different processes going.”
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“One of the big ones is to be very clear about intent. What is the intent of the process?”
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“Let's create a process to do a great job and to find issues before they become big problems."
Action Steps:
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Document your core business processes. Identify activities that employees currently perform differently and establish consistent procedures that support training, quality, and operational efficiency.
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Make documented procedures the source of truth. Train leaders to reference established processes when answering questions, solving problems, and reinforcing expectations instead of relying on verbal instructions.
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Explain the purpose behind every process. Include a clear statement of intent in each procedure so employees understand the desired outcome and can make better decisions rather than simply completing a checklist.
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Develop leaders who can take ownership. Help managers transition from personally completing every task to coaching employees, delegating responsibilities, and maintaining accountability.
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Use processes to identify problems earlier. Establish consistent project reviews, checkpoints, and communication procedures so teams can recognize risks while there is still time to address them.
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Continuously improve your systems. Encourage employees to use their experience to refine existing processes rather than creating separate ways of performing the same work.
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
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