Jason Fladlien is the Co-founder of Rapid Crush, a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena.
Known for his unique journey from a Hare Krishna monk to a rapper before diving into the world of marketing, Jason’s diverse background fuels his innovative approaches to digital marketing and product launches. His work with webinars has set sales records across various industries and has led him to develop best practices that define today’s digital marketing strategies.
Here’s a glimpse of what you’ll learn:
- [02:30] Jason Fladlien’s journey from growing up in Iowa to becoming a webinar expert
- [10:17] Jason shares his process for creating engaging webinar content
- [16:55] How Jason frames webinar introductions with intriguing questions
- [26:42] Tips for advertising and attracting the right audience to your webinars
- [29:35] Choosing compelling topics for webinars that resonate with audiences
- [34:49] What is Jason’s system for crafting enticing webinar names?
- [36:17] The process of transitioning from webinar content to making a compelling sales offer
- [49:31] How follow-ups maximize webinar sales
In this episode:
A carefully structured webinar can engage audiences and drive sales. Yet without proper engagement tactics, webinars can become pointless corporate meetings. How can you develop a process to turn any webinar into an irresistible selling machine?
Digital engagement mastermind Jason Fladlien has developed a system for creating sales-converting webinars. The framework begins with building a well-maintained email list to invite participants. During the webinar, develop captivating introductions that set the tone for a valuable webinar experience and select topics that address major audience pain points. You can then follow up with an offer that provides solutions to these problems, utilizing strategic pricing and value perception.
Tune in to the latest Systems Simplified episode as Adi Klevit hosts Jason Fladlien, the Co-founder of Rapid Crush, who talks about the components of sales webinars. Jason emphasizes the importance of a focused introduction, strategic content development, and the effective handling of audience questions to ensure engagement and conversions.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Jason Fladlien on LinkedIn | Website
- Rapid Crush
- One to Many: The Secret to Webinar Success by Jason Fladlien
- Jeremy Weiz on LinkedIn
- Rise25
Quotable Moments:
- “I focus on finding opportunities to serve people who are grateful for any service, and then multiply up from there.”
- “Webinars can do three things: make a sale, move a sale forward, or purely educate.”
- “The least amount of change I have to make to the customer, the better it will be.”
- “Most people, if you leave them alone, they’ll stay on maybe forever. Maybe is the worst place you can have to be.”
- “I’ve learned more about webinars doing them live than you ever could automated.”
Action Steps:
- Build or utilize an existing email list to invite participants to your webinars: A well-maintained email list provides direct access to a receptive audience that’s more likely to engage with your content.
- Create an engaging introduction with interactive elements: Interactive introductions immediately capture attention and set the tone for an engaging and valuable webinar experience.
- Choose webinar topics that address pressing pain points: Focusing on solutions to major pain points positions your webinar as a must-attend event for those seeking relief.
- Use strategic pricing and value perception in your offer: Setting the perceived value higher than the price creates a compelling reason for participants to act on your offer.
- Implement an effective follow-up strategy post-webinar: Follow-up campaigns that stimulate re-engagement can convert participants who didn’t immediately commit during the webinar.
Sponsor for this episode:
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