Camela Thompson is the Vice President of Marketing at CaliberMind. This leading B2B revenue analytics platform looks at every sales and marketing touchpoint to help marketers make sense of their data to enable confident decision-making and faster growth. With experience in the marketing world, Camela has also spent over 15 years in revenue operations in the technology industry, growing successful startups such as Qumulo, ExtraHop Networks, and CDK Global (formerly Cobalt). She is also the host of The Revenue Marketing Report podcast.
Here’s a glimpse of what you’ll learn:
- Camela Thompson explains how CaliberMind helps its clients
- Why processes are important for creatives and visionary entrepreneurs
- Camela’s strategy for being responsive and following up with leads
- Why businesses should develop a lead tracking process
- How to personalize follow-up and identify the right leads for your ideal target market
- How often should you follow up with a warm lead?
- The value of maintaining accurate records and having an effective integrated CRM
- How sharing your business process with potential clients makes them more likely to engage with you
In this episode:
We’ve all had experiences when we reach out to a company or a person and never get a response. It makes us feel unimportant, and any chance of them receiving our business is lost. So, what’s the most effective process for turning those leads into clients?
With an extensive background in marketing and growing businesses, Camela Thompson knows that if you don’t have a responsive follow-up system in place to engage with leads, you’ll lose motivated potential clients. The main focus is to have a method of tracking your leads and a system of next steps to engage with them. It’s also essential to make communication personal and identify and understand your leads’ struggles, desires, and needs to determine if your lead is in your target market. Formulating an organized approach and developing a responsive process will enable you to secure more clients and grow your business.
Camela Thompson, the Vice President of Marketing at CaliberMind, joins Adi Klevit in this episode of the Systems Simplified podcast to talk about developing creative processes for following up and optimizing business leads. Camela shares tips for identifying your ideal leads, determining the frequency of communication, and maintaining an integrated CRM.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- CaliberMind
- Camela Thompson on LinkedIn
- The Revenue Marketing Report
- “Marcus Sheridan’s ‘They Ask, You Answer’ Methodology for Building Trust With Customers” on Systems Simplified
- They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
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