Cybersecurity Processes Every Business Needs To Prevent Hacks and Scams With Sneer Rozenfeld

Sneer Rozenfeld

Sneer Rozenfeld is the CEO of Cyber 2.0, a cybersecurity firm that prevents the spread of cyberattacks within organizational networks. Under his leadership, Cyber 2.0 has developed a unique approach to cybersecurity, applying biological models and chaos theory to enhance defense mechanisms. With over 20 years of experience in sales, Sneer has held senior-level positions, such as VP of Sales at Mobisec Technologies and Zoltrix.

Here’s a glimpse of what you’ll learn:

[2:51] Sneer Rozenfeld defines cybersecurity for business owners
[7:41] What is a chaos algorithm in cybersecurity?
[9:42] The benefits of implementing cybersecurity systems
[14:20] How to detect and prevent cyber threats
[19:35] Sneer shares how he identified and avoided a phishing scam
[23:29] Advice for business owners on enhancing cybersecurity systems

In this episode:

With cyber threats and attacks becoming increasingly common in business environments, companies must protect sensitive data and operations. How can you implement effective security measures to defend against evolving cyber threats?

Cybersecurity professional Sneer Rozenfeld simplifies complex cybersecurity concepts to promote innovative defensive strategies. Cyber threats spread similarly to biological viruses, so traditional detection-based securities are no longer sufficient. By leveraging chaos algorithms — similar to weather prediction systems — and behavior analysis, companies can prevent cyberattacks from infiltrating their networks. Sneer also warns of sophisticated cyber scams, such as hackers posing as recruiters to exploit employees and gain system access, highlighting the importance of proactive security measures.

In this Systems Simplified episode, Adi Klevit chats with Sneer Rozenfeld, the CEO of Cyber 2.0, about how businesses can strengthen their cybersecurity systems. Sneer shares practical strategies for reducing cyber risks, explains the limitations of relying solely on employee training, and offers insights on integrating advanced security solutions to stay ahead of cybercriminals.

Resources mentioned in this episode:

Quotable Moments:

“Cyber threats spread like viruses; it's not just about one infected computer, but how fast the attack moves through an entire network.”
“Hackers evolve faster than businesses. If you rely on outdated security, you’re simply waiting for a cyberattack to happen.”
“Education is important, but human error is inevitable. Businesses need proactive security solutions, not just training programs.”
“If you keep using the same cybersecurity defenses, you’ll keep getting the same results; innovation is the only way forward.”
“Hackers don’t just send fake emails anymore; they conduct job interviews, build websites, and manipulate human trust to break into organizations.”

Action Steps:

Simplify cybersecurity concepts for your team: Use relatable analogies, such as biological viruses, to help employees understand cyber threats and the importance of prevention.
Implement behavior analysis and anomaly detection: Monitor network activity for unusual patterns, such as sudden spikes in email volume, to identify potential security breaches early.
Educate employees on evolving cyber threats: Train staff on emerging scams, like fake job interviews and phishing emails, to reduce the risk of human error.
Regularly update and diversify security measures: Avoid relying on the same defense systems for years; adopt innovative cybersecurity technologies to stay ahead of hackers.
Conduct security tests and proof of concept (POC) trials: Regularly evaluate new cybersecurity tools and strategies to identify the most effective protections for your business.

Sponsor for this episode:

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