From Bottleneck to Breakthrough: Systemizing Growth With Felix Velarde

Felix Velarde is the Founder and Chair of 2Y3X, a marketing firm designed to help agencies triple in size within two years. He is a seasoned entrepreneur and a pioneering figure in the digital marketing industry, with a career spanning over several decades. He founded one of the first web design agencies in the United Kingdom and grew it into a highly successful enterprise.

Felix is recognized for his strategic leadership and expertise in scaling agencies rapidly through 2Y3X. As an anti-racism campaigner and advocate for inclusivity, he values integrity and balance within the workplace. He is also the author of Scale at Speed, a book aimed at helping businesses triple their revenue and build superstar teams.

Here’s a glimpse of what you’ll learn:

[1:00] How to dismantle the typical revenue ceilings that bottleneck business growth
[3:01] Felix Velarde's transformative process for scaling businesses
[5:21] Why ego can be an entrepreneur's largest roadblock — and how to ask for help
[10:22] The common mistakes entrepreneurs make while trying to scale
[13:20] Practical methods for de-risking transformational business changes
[29:38] Creating systematic knowledge bases to empower teams

In this episode:

If you ever felt your company’s operations solely relied on you, you may be stunting your growth. How can you transition from being the bottleneck at the top to a founder that fosters sustainable growth?

After struggling for 20 years to scale his business and unlock the next stage of growth, agency expert Felix Velarde confronted his ego to move the needle on his company. Once you learn to accept help and embrace continuous learning, you can leverage a team of experts in various fields to enable creative problem-solving and growth. Felix also emphasizes the importance of robust systems and processes to gradually implement sustainable changes into your business operations.

Tune in to the latest Systems Simplified episode as Adi Klevit hosts Felix Velarde, the Founder and Chair of 2Y3X, to discuss systematizing businesses for scale. Felix offers a blueprint to overcome traditional growth hurdles through critical thinking, methodical change, and effective resource management.

Resources mentioned in this episode:

Quotable Moments:

"The most businesses have one bottleneck; that bottleneck is at the top."
"We can increase the bandwidth of that bottleneck by five times just by identifying in their businesses for other superstars."
"It turns out that I’m an expert in scaling, and I’ve scaled more companies in I’ve scaled."
"People aren't really looking for my instruction. They want my knowledge, but they don't want me to tell them how to do things."
"Most people don't have a great process for de-risking change. And scaling requires change; it requires transformational change."

Action Steps:

Create a culture of continuous learning and seek expert advice: Leverage the experience of experts to fast-track business growth by avoiding the pitfalls of learning everything from scratch.
Empower a diverse team with the freedom to innovate within a systematized framework: Fostering a culture of experts in different fields leads to a rich foundation for creative problem-solving and scaling.
Adopt a rigorous hiring system to ensure the recruitment of A-players: A structured and well-researched hiring process aligned with the company's core values can significantly improve team performance and drive growth.
Prototype before you implement widespread business changes: Testing changes on a smaller scale allows for tweaks and adjustments, ensuring a more successful roll-out company-wide.
Embrace and implement strategic long-term planning by forming a collaborative growth team within your company: By involving key team members in the planning process, you can create a shared vision that engenders collective effort towards common goals.

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