How Chris LaFay Builds Websites That Scale With Your Business

Chris LaFay

Chris LaFay is the founder of Classic City Consulting, a web design and development agency focused on building scalable, easy-to-manage websites for growing businesses. With more than a decade of professional experience, Chris helps companies avoid website bottlenecks by creating systems that empower internal teams to update, expand, and maintain their sites without constant outside support. His approach blends clean design with long-term operational thinking.

Here’s a glimpse of what you’ll learn:

[01:40] Why most websites become bottlenecks instead of business assets.
[02:45] How often businesses should be actively updating their website.
[04:25] Why strong websites should last 4–5 years, not 1–2.
[06:20] How to use your website as an active part of the sales process.
[08:45] The biggest mistakes businesses make when investing in websites.
[19:15] Why even creative businesses need documented processes.

In this episode:

A website should support your business—not slow it down.

In this episode, Adi Klevit sits down with Chris LaFay to discuss why most business websites fail to scale alongside the company. Chris explains how poorly structured websites often turn into bottlenecks, forcing founders and teams to rely on developers for even the smallest updates.

Adi and Chris explore how a website can be intentionally designed as a sales and trust-building system. Chris shares his philosophy of building websites that function like living proposals—answering questions, showcasing proof, and guiding prospects through decision-making without requiring endless emails or custom decks.

The conversation also dives into the importance of processes, even in creative businesses. Chris explains how simple, repeatable systems—especially around relationship management and follow-ups—create consistency, trust, and long-term growth.

Resources mentioned in this episode:

Quotable Moments:

“Your website shouldn’t be a bottleneck—it should be an asset.”
“If your team can’t edit the site, the system is broken.”
“A great website answers questions before they’re asked.”
“Relationships grow when intention is supported by systems.”
“Even creativity benefits from structure.”

Action Steps:

Audit whether your website empowers your team or creates dependency.
Treat your website as part of your sales process, not just marketing.
Build content once and reuse it to answer common prospect questions.
Avoid shiny features that don’t support conversion or clarity.
Document simple relationship and follow-up processes—even if you’re a creative.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.