Kasim Aslam is a serial entrepreneur and acclaimed digital marketing strategist who has built multiple seven- and eight-figure businesses, including two successful exits. Named one of the top 50 digital marketing thought leaders in the U.S., Kasim is the founder of Solutions 8 and brings deep expertise in building scalable companies, assembling world-class teams, and systematizing operations for growth and acquisition.
Here’s a glimpse of what you’ll learn:
- [01:17] Kasim’s journey from welfare to building multiple multimillion-dollar companies
- [04:55] The brutal honesty behind achieving entrepreneurial success—80-hour work weeks and failures
- [09:18] How to transition from freelancer to entrepreneur by building repeatable systems
- [10:17] The story behind scaling and selling the top Google Ads agency
- [12:02] What Kasim learned from a grueling 9-month due diligence process
- [24:13] Why systems—not people—determined which teams stayed after acquisition
In this episode:
What does it really take to build and sell a business? According to Kasim Aslam, it’s a mix of grit, obsession, and systems—lots of them.
In this insightful conversation, Adi Klevit interviews Kasim about his entrepreneurial journey from humble beginnings to scaling and exiting a top Google Ads agency. Kasim shares how relentless effort and willingness to fail propelled him to success—but also emphasizes that sustainable growth only happens when you replace hustle with systems. He outlines how to replicate success by systematizing each win before moving on to the next challenge.
They dive deep into the M&A process, with Kasim offering hard-earned wisdom on what private equity buyers really care about (hint: if it can’t go in a spreadsheet, it doesn’t exist). He explains how systems—not just talent—determined which departments survived post-acquisition, and why strategic partnerships with system alignment might yield better long-term outcomes than traditional exits.
Resources mentioned in this episode:
Quotable Moments:
- “Success is inevitable if you’re willing to work 80 hours a week and fail for a decade.”
- “Every time you win, systematize the win—then move on to your next failure.”
- “Most people don’t own businesses. They own jobs.”
- “If you can’t draw it in crayon or put it in a spreadsheet, private equity won’t believe in it.”
- “I would have taken less money to sell to a founder-led company that could protect my clients and staff.”
- “The prowess of your system dictates whether or not your staff survives redundancy.”
Action Steps:
- Embrace the long game: Commit to working relentlessly and expect failure as part of the path to success.
- Systematize success: When something works, document and replicate it before moving on.
- Be transparent in M&A: Lay all your “skunks on the table” to avoid being blindsided in due diligence.
- Know your valuation gaps: Ask buyers early what would down-regulate your company’s value.
- Sell strategically: Consider mission-aligned acquirers over high offers from private equity if preserving people and purpose matters.
- Evaluate systems for survival: In a merger or acquisition, strong systems—not just team performance—can secure continuity.
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
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