How to Get Your Business Found on ChatGPT and AI Search With John Corcoran

John Corcoran is an AI transformation consultant, entrepreneur, and the Founder of Smart Business Revolution AI, where he helps B2B companies improve their visibility across AI platforms such as ChatGPT, Claude, Perplexity, and Gemini. With expertise in generative engine optimization (GEO), AI visibility audits, and custom AI agents, John helps businesses adapt to the changing ways customers discover products and services. His career includes serving as a writer in the Clinton White House, working as a speechwriter in a California governor's office, practicing law, and spending more than 17 years in podcasting and content marketing. He has recorded over 1,500 podcast episodes and previously co-founded Rise25, a B2B podcast production agency that he sold in early 2026. John is also an author, an active Entrepreneurs' Organization member, and a longtime advocate for relationship building and business growth.

Here’s a glimpse of what you’ll learn: 

• [04:58] Why John Corcoran transitioned from Rise25 to launching an AI consulting business under his established Smart Business Revolution brand
• [06:19] How starting a business in 2026 differs from previous decades and why AI is making entrepreneurship more accessible
• [08:17] Why businesses will continue to need specialized service providers even as AI makes more tasks possible to complete independently
• [11:42] How AI is changing customer expectations and why entrepreneurs should focus on the results they deliver rather than the tools they use
• [14:42] Why traditional SEO is evolving and how generative engine optimization is changing business discovery
• [17:57] John's three-part framework for improving AI search visibility through website content, technical optimization, and consistent publishing
• [23:12] How external publications, clear website messaging, and organized content help businesses establish credibility in AI search.

In this episode:

How can entrepreneurs keep their businesses competitive when artificial intelligence is changing the way companies operate, deliver services, and attract customers? AI tools are making it easier and less expensive to start businesses, but they are also raising customer expectations and transforming how people discover products and services. For business owners who have spent years building their brands through traditional marketing and search engine optimization, understanding how to adapt to AI search is becoming increasingly important.

John Corcoran believes that AI is creating new opportunities for entrepreneurs by making capabilities that were once available primarily to large organizations accessible to smaller businesses. However, he emphasizes that customers will continue to value specialized expertise and professional guidance. As businesses adopt new technologies, their competitive advantage will depend on the outcomes they deliver rather than the specific tools they use. John also explains how generative engine optimization (GEO) is reshaping online visibility as potential customers increasingly turn to platforms like ChatGPT, Claude, and Perplexity for recommendations. By improving website structure, addressing technical issues, and publishing relevant content consistently, businesses can strengthen their chances of being discovered through AI-powered search.

In this episode of Systems Simplified, Adi Klevit is joined by John Corcoran, Founder of Smart Business Revolution AI, to discuss entrepreneurship in the age of artificial intelligence and the evolving landscape of business marketing. John shares his experience transitioning from podcast production to AI consulting, explains how technology is lowering the barriers to starting a business, and introduces his three-part framework for improving AI search visibility. Drawing from her experience as a business owner and longtime podcast host, Adi explores how entrepreneurs can use AI without losing the value of specialized services, asks practical questions about getting businesses recommended by AI platforms, and discusses the importance of clear communication, consistent content, and adapting business strategies to changing technology.

Resources mentioned in this episode:

• Adi Klevit on LinkedIn
• Business Success Consulting Group 
• John Corcoran on LinkedIn
• Smart Business Revolution AI

Quotable Moments:

• "Your capabilities are much larger too. You can do a lot more for clients than you could have done before with a small team."
• "I don't think AI is going to evaporate the need for people to have someone else help them."
• "You have to, you know, think back on what's the end result that I'm helping someone with or that I want to help someone with."
• "Clarity trumps cleverness."
• "You have to do this kind of work regularly, consistently, because your website will otherwise degrade and it will hurt your reputation."

Action Steps:

1. Evaluate how AI can improve your service delivery. Identify repetitive tasks, time-consuming activities, and operational processes that AI tools could help simplify. Focus on using technology to improve efficiency and deliver greater value to customers rather than adopting tools without a clear business objective.
2. Clarify the outcomes your business delivers. Review your services from the customer's perspective and identify the results they are paying you to achieve. As AI changes how work gets completed, continue emphasizing your expertise, guidance, and ability to deliver outcomes that customers may not want to manage themselves.
3. Optimize your website for AI-powered search. Review your website's structure, service pages, headlines, and frequently asked questions to ensure your content clearly explains what your business does. Address technical issues such as slow-loading images, broken links, and settings that may prevent AI search engines from accessing your content.
4. Create a consistent content publishing process. Develop a repeatable system for publishing useful articles and resources that answer the questions your potential customers are asking. Organize your content with descriptive headlines, clear sections, and relevant information that can be understood by both human visitors and AI search platforms.
5. Strengthen your online credibility through clear messaging and external content. Look for opportunities to contribute articles to reputable publications and connect those resources to your website. Before expanding your external marketing efforts, ensure your website clearly communicates your services and provides an organized, reliable experience for visitors.

Sponsor for this episode:

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