Mike Krass is the Owner and Founder of MKG Marketing, the world's premier marketing agency for cybersecurity vendors. He focuses on helping businesses grow their sales pipeline through SEO, digital ads, and analytic programs. Mike founded MKG Marketing in 2011. He embraces a people-first philosophy, promotes strong work-life integration, and holds his employees and clients accountable.
Here’s a glimpse of what you’ll learn:
- Mike Krass talks about the systems he uses to grow and scale his company
- Tips for getting a team to document processes and procedures
- How Mike documents his processes and procedures
- How to know which processes and procedures to document
- When is documentation not necessary?
- The strategies Mike uses to get his standard operating procedures (SOPs) followed and implemented by his team
- How Mike ensures regular revision and improvement of his systems
In this episode:
Should you document all your business processes and procedures? Which criteria can you use to evaluate the need to create a system or standard operating procedure (SOP)?
Mike Krass faced challenges running his business when his team grew to five employees. He realized that he needed well-documented systems and processes to ensure that his clients received consistent service. Using three key questions to decide which processes to document, Mike helped to improve his team's productivity and quality of work. He joins Adi Klevit to share his insights.
In this episode of the Systems Simplified podcast, Adi Klevit is joined by Mike Krass, the Owner and Founder of MKG Marketing, to discuss how to know which processes and procedures to document. They also discuss the benefits of documenting systems and the value of regular reviews of documented processes.
Resources mentioned in this episode:
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
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