Shannon Mackey is the Co-founder and CEO of Roadside Dental Marketing, a leading agency that builds and markets cutting-edge dental and medical websites. Throughout her 20 years of marketing experience, Shannon has helped small business owners grow their monthly customer numbers by 50%, triple their online visibility, and expand their businesses. She is also the Co-founder and CEO of HipCat Society, a company that offers internet marketing resources, tools, analytics, and inspiration.
Here’s a glimpse of what you’ll learn:
- How Shannon Mackey’s business helps dental and medical practices with their marketing needs
- Shannon describes HipCat Society, who it’s for, and how it creates marketing strategies for growing businesses
- How systemizing her business and trusting her team allowed Shannon to build a successful company
- Shannon talks about making entrepreneurship fun
- The value of building a community and networking with like-minded people
In this episode:
What strategies do you use to market your business? Do you have systems in place to make the marketing process easier for your team? If not, Shannon Mackey has some strategies to help you.
With over 20 years of marketing experience, Shannon knows that marketing a business does not have to be tedious, disorganized, or expensive. That’s why she created HipCat Society: to make it easier to systematize marketing for all types of businesses. With HipCat Society, Shannon and her team help businesses create an effective marketing strategy that leads to increased sales and revenue.
On this episode of the Systems Simplified podcast, Adi Klevit interviews Shannon Mackey, the co-founder and CEO of Roadside Dental Marketing and HipCat Society, about how to systematize your marketing efforts. They discuss how the team at HipCat Society helps businesses create better marketing processes, the value of networking with like-minded people, and how systemizing her business helped Shannon achieve success.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Shannon Mackey on LinkedIn
- Roadside Dental Marketing
- HipCat Society
- HipCat Society Legacy Membership
- Strategic Alliance LIVE
- Chris Harder
- Lori Harder
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.
Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.
We provide business owners, entrepreneurs, and key executives with strategic implementation, process improvement and documentation, and long-lasting systems necessary to support business expansion.
So, what are you waiting for? Do yourself a favor, and cut the chaos out of your business.
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