How to Build Repeatable Marketing Systems With Jay Berkowitz

Jay Berkowitz

In this episode of the System Simplified podcast, Adi Klevit interviews Jay Berkowitz, a bestselling author, award-winning marketer, and founder of Ten Golden Rules. Jay brings over 25 years of experience leading marketing for Fortune 500 companies like Coca-Cola, McDonald’s, and Sprint. Today, he specializes in digital marketing for law firms and other businesses, helping them grow through trackable, ROI-driven strategies. In this episode, Jay shares the origin of his “Ten Golden Rules,” insights from decades in advertising, and how systematized marketing can power sustainable growth.

Here’s a glimpse of what you’ll learn:

[01:24] Jay’s background working with top brands and what led him to found Ten Golden Rules
[08:15] How online marketing became his passion
[09:30] Why “there are no rules” in digital marketing (and what that really means)
[11:00] The difference between traditional advertising and measurable digital marketing
[22:01] What a Unique Value Proposition (UVP) is — and how to create one
[28:32] Why just building a website isn’t enough (and how to drive traffic)
[35:00] How Jay’s proprietary “Attract, Convert, Five-Star Ops” framework grows law firms
[37:21] Tools like TGR Boomerang that support client conversion and retention

In this episode:

Jay Berkowitz brings a systems mindset to online marketing. Drawing from decades of experience in corporate advertising and digital marketing, he walks us through the evolution of the internet as a performance-driven platform — and how businesses can thrive by applying data-backed, repeatable processes.

Jay explains the first four of his “Ten Golden Rules,” including the importance of measurement, unique value propositions (UVPs), and busting the myth that building a website guarantees success. He also dives into his law firm growth formula, which blends traffic generation, call conversion, and five-star client service into a scalable system. Whether you're in law, healthcare, or professional services, Jay's insights are universally applicable to any business looking to grow.

Resources mentioned in this episode:

Quotable Moments:

“In digital marketing, it’s not about theory. It’s about what works.”
“If you build it, they won’t just come — you need systems to drive traffic.”
“The best UVPs give just enough value to compel action, not everything.”
“Law firms don’t just need leads — they need to convert and retain them with five-star service.”
“There’s no silver bullet. Test everything, measure everything.”

Action Steps:

Reevaluate your website’s UVP: is it clear, valuable, and action-oriented?
Track every step of your marketing funnel from click to conversion.
Use systems like remarketing and call tracking to capture missed leads.
Build a referral and review engine to sustain long-term growth.
Explore frameworks like Jay’s “Attract, Convert, Five-Star Ops” to align your marketing and operations.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.