Andy Neary is the Founder of Complete Game Consulting, where he helps insurance professionals turn reach and relevance into revenue. As a former baseball player turned business coach, he leverages his athletic experience to help entrepreneurs build the mindsets, habits, and rituals to elevate performance. Andy is also a two-time Ironman finisher and assists clients in boosting their visibility and market presence.
Here’s a glimpse of what you’ll learn:
- [2:23] Andy Neary’s transition from a professional baseball player to a business coach
- [5:42] Processes for capturing prospects’ attention
- [7:44] How to develop a unique value proposition
- [12:56] The StoryBrand process for transforming your marketing
- [16:29] Andy shares tips for cold-calling
- [21:07] How online visibility can enhance direct sales efforts
In this episode:
Professional athletes often strive to outshine competitors, and the same is true in the business world. Winning requires grabbing and holding your audience’s attention, which can make or break your company’s growth trajectory. How can you elevate your marketing strategy to make your business stand out?
As a former professional athlete, marketing coach, and consultant, Andy Neary compares athletic performance to business success. He maintains that mastering daily rituals and processes leads to achievements in both disciplines. When it comes to differentiating your brand in the market, you must define your target audience before developing a unique value proposition that sets you apart. By creating a reliable and consistent brand story and displaying it on social media, you can increase visibility and allow prospects to feel connected to you.
In today’s Systems Simplified episode, Andy Neary, the Founder of Complete Game Consulting, joins Adi Klevit for a discussion about the parallels between sports and marketing. Andy shares invaluable cold-calling tips, the importance of niche marketing, and the power of authentic storytelling.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Andy Neary: Website | LinkedIn
- Complete Game Consulting
- “Improving Your Professional Relationships by Paying it Forward with Alice Tang” on Systems Simplified
- Alice Tang on LinkedIn
- “How To Live an Extraordinary Life With Jeremy Ryan Slate” on Systems Simplified
- “Creating a Valuable PR Process with Jeremy Slate” on Systems Simplified
Quotable Moments:
- “Business is about attention. If you’re not getting the prospect’s attention, you’re not standing out.”
- “If you’re just trying to fit in and you’re not standing out by performing, it’s going to be easy to let you go and overlook you.”
- “By just answering five questions… we have developed the story of your ideal prospect.”
- “You’re not the hero. Your prospect is the hero. You’re just the guide.”
- “The gap between where your prospect is today and where they need to be to hire you. That’s the sales cycle. What are you doing in that gap to educate them?”
Action Steps:
- Define your ideal prospect profile: This ensures messaging resonates specifically with those you aim to serve, leading to a more engaged target audience.
- Pinpoint a unique service advantage: Emphasize your business’ standout quality to distinguish it from competitors.
- Utilize the “Building a StoryBrand” framework: By crafting a narrative centered around customer success, you can create a rapport that builds trust.
- Leverage multiple touchpoints for marketing: It establishes a broader presence and makes your brand the go-to option when the customer is ready to buy.
- Increase online visibility and thought leadership: Consistently engaging online cements your market reputation and can turn content exposure into sales opportunities.
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.
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