The Franchise Fit: Navigating Franchising With Proven Systems With Adam Goldman

Adam Goldman

Adam Goldman is the Franchise Consultant and Coach at FranchiseCoach, where he provides personalized coaching sessions for franchisees and franchisors. With over 20 years of experience as an investor and franchise consultant, he has founded and scaled three companies, including an IT company and an investment company. Adam also grew the Vanguard Cleaning Area Developer into a multimillion-dollar enterprise with over 30 franchisees and 300 customers before selling it.

Here’s a glimpse of what you’ll learn:

[1:37] How Adam Goldman became a franchise coach
[2:57] The system for identifying an ideal franchise
[6:33] Determining your alignment with the franchise system
[10:03] Characteristics of a high-performing franchise
[15:44] Common franchisee mistakes — and advice for excelling in this role

In this episode:

Franchising offers a structured pathway to business ownership, but it isn’t for everyone. How can you determine if franchising is right for you and identify an ideal franchise business?

According to franchise coach Adam Goldman, franchising relies on leveraging systems and support mechanisms provided by the franchise, including training programs, marketing assistance, and operational frameworks. These systems enable entrepreneurs to scale efficiently while allowing for some creativity within the established guidelines. Becoming a franchisee requires following proven processes, collaborating with corporate offices, and aligning personal goals with the franchise’s systems and purpose.

In today’s episode of Systems Simplified, Adi Klevit welcomes Adam Goldman, the Franchise Consultant and Coach at FranchiseCoach, to discuss breaking into the franchise model. Adam talks about the importance of aligning yourself with franchises’ established systems, how to excel as a franchisee, and how he became a franchise coach.

Resources mentioned in this episode:

Quotable Moments:

"An extraordinary system can make an ordinary business person extraordinary."
"Franchising is about buying a brand and a process, not just a business."
"If you have this system, you can potentially scale a business a lot more than if you're just starting it from scratch."
"It's easier to teach a new skill than to get rid of an old habit that's bad."
"I think of franchising as being a silver bullet, and the silver bullet is the franchisee."

Action Steps:

Conduct thorough research on potential franchises: By speaking directly with current franchisees, you gain valuable insights into the operations and support systems in place. This addresses the challenge of finding reliable information beyond what the franchisor presents and ensures you understand the brand's real-world application.
Evaluate your alignment with franchise systems: Determine if you can follow established systems and value their importance, which is crucial for success as a franchisee. This allows you to leverage proven models and avoid the pitfalls of creating business processes from scratch.
Assess financial preparedness and loan terms: Properly negotiating loan terms, such as securing fixed interest rates, can mitigate financial risks associated with variable market conditions. This addresses unforeseen financial burdens that could affect business operations.
Explore nontraditional franchise opportunities: Consider franchises that do not require a brick-and-mortar presence, such as service-based models like restoration or home health care, which offer lower overhead and flexible operations. This expands your opportunities beyond the conventional options and aligns with the growing trend in various franchise sectors.
Align franchise choice with personal passion and purpose: Ensure that the franchise you choose resonates with your interests and long-term goals to sustain motivation and satisfaction. This creates purpose-driven business decisions that contribute to personal fulfillment and business success.

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