The Gratitude Blueprint: A Systemized Approach to Client Loyalty With Kim Angeli

Kim Angeli is the Founder and CEO of Angeli International, where she focuses on cultivating gratitude in business and life. As a 23-year veteran entrepreneur, she helps businesses align with gratitude. After 15 years of owning, growing, and merging insurance agencies, Kim sold her practice and began inspiring grateful living worldwide.

Here’s a glimpse of what you’ll learn:

[2:45] How Kim Angeli became a champion for gratitude in business
[5:23] What is Kim’s definition of gratitude?
[8:18] Processes for integrating continuous gratitude into business practices
[17:47] The importance of ranking and nurturing A-list clients and relationships
[21:02] How to demonstrate appreciation and add value to clients
[28:19] Case studies of applying gratitude in company processes
[35:12] The power of minimalistic and heartfelt gratitude expressions

In this episode:

Some business owners excel at acquiring clients but struggle to retain them. This is because they often view the exchange as a transaction rather than a relationship to nurture. How can expressions of gratitude drive client loyalty and retention?

As an advocate for gratitude in personal and professional life, entrepreneur Kim Angeli has developed a process for showing appreciation to clients. This action plan system involves ranking the relationships that bring the most value to you. Since these relationships drive the highest revenue for your business, Kim suggests fostering consistent interactions through value-driven actions like gift-giving, notes, calls, and other personalized gestures.

Tune in to the latest episode of Systems Simplified as Adi Klevit hosts Kim Angeli, the Founder and CEO of Angeli International, who talks about integrating gratitude into business operations. Kim shares her definition of gratitude, how she became a champion for the process in business, and how to transition from superficial interactions to memorable encounters.

Resources mentioned in this episode:

Quotable Moments:

"Gratitude is focusing on what's going well, even in the darkest moments."
"Your business is meant to serve you, not you serving the business."
"If I don't know your name, I can't look you up in my phone, and that's a missed referral."
"We've lost sight of the importance of intentional connection in the noisy world of marketing."
"Gratitude expressed in simple terms can transform a grumpy client to a grateful one."

Action Steps:

Rank your business relationships to identify the top A-list connections on which to focus your gratitude efforts: This helps prioritize relationships that have the highest potential for growth and referrals, ensuring time and resources are invested wisely.
Establish a continual gratitude action plan for consistent interaction with key clients and connections: Regular appreciation fosters stronger relationships and keeps you top of mind, leading to repeat business and referrals.
Personalize your gratitude gestures based on individual client interests and preferences: Tailoring your appreciation to what the client truly values shows genuine care and understanding, enhancing client loyalty.
Reengage with past clients through genuine expressions of gratitude to revisit and strengthen those connections: A thoughtful reengagement can reignite a client’s perception of your business, possibly leading to new opportunities.
Incorporate gratitude calls and personalized notes into your regular business practice: These simple yet powerful acts can make a significant impression, demonstrating your dedication to each client’s experience.

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