The Power of Processes in a Traditional Industry With Liza Roeser

Liza Roeser is the Founder of FiftyFlowers and FlowerFix, online platforms delivering fresh flowers from farm to doorstep. She also founded Farm Exports to support farm-to-door deliveries. Starting with a $4,200 investment from Peace Corps savings, Liza built an eight-figure business without outside funding. She is passionate about business, leadership, and entrepreneurship.

Here’s a glimpse of what you’ll learn:

[3:15] How Liza Roeser tapped into the antiquated floral industry using technology and the internet

[4:58] Liza’s journey from the Peace Corps to becoming an e-commerce trailblazer

[7:57] Why hiring the right team and fostering a strong culture is crucial to business success

[11:15] The importance of exercising leadership with openness and compassion

[19:15] Gaining entrepreneurial freedom through processes

[25:41] How processes and systems contribute to efficient and predictable business outcomes

In this episode:

Most entrepreneurs view systemization and creativity as opposing concepts, but with an open mind, they can become synonymous. How can you systemize your creative passions into a thriving business?

Floral industry disruptor Liza Roeser began with a vision to brighten up the world with flowers. Having transformed a simple flower delivery service into a full-fledged e-commerce business, Liza emphasizes building a strong company culture that values systems and processes. This includes fostering open communication, focusing exclusively on your business strengths, and aligning strategic systems with personal values. You must also remain accessible to new ideas that can propel your business further.

In this episode of Systems Simplified, Adi Klevit converses with Liza Roeser, the Founder of FiftyFlowers, about her journey scaling a passion business. Liza talks about the highs and lows of entrepreneurship, the significance of process and predictability, and how to maintain an innovative edge in a traditional industry.

Resources mentioned in this episode:

Quotable Moments:

"The more that we can be boring and predictable, the more we want to."
"I'm not the smartest person in the room...I want [my team] to feel supported."
"A company that works out together stays together."
"A flower comes out...and it's because of the belief of that bulb that's going to become a flower."
"It's not been an easy journey...embracing it."

Action Steps:

Cultivate a people-first culture by treating employees with compassion and respect: This nurtures a positive work environment and employee loyalty, as highlighted by Liza's focus on culture.
Embrace and value unique personal and professional attributes: Liza’s acceptance of her uniqueness has fostered creativity and innovation in her business.
Engage regularly in team-building activities to strengthen relationships: Liza's experience shows that a unified team is more resilient and motivated.
Implement processes for predictable operations, allowing more time for creative endeavors: As Liza's business exemplifies, structured processes are the foundation for scalability and growth.
Practice humility and learn from failures: Liza's willingness to stop initiatives that don't align with her company's strengths teaches us the importance of focusing on core competencies.

This episode is brought to you by Business Success Consulting Group.

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