The ROI of Having the Right Systems and Processes with Glenn Diehl

Glenn Diehl

Glenn Diehl is the Owner, President, and CEO of Genesis Exhibits, a live events company. He purchased the company – formerly known as Skyline Genesis Event Marketing – in 1998, diversifying its services and rebranding it five years ago. Glenn has been in the trade show and live events business for over 35 years.

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Here’s a glimpse of what you’ll learn: 

  • How Glenn Diehl entered the live events industry, his core services, and his ideal clients
  • How the pandemic impacted Genesis Exhibits
  • The difference between structural and procedural parts of a business
  • How Glenn measures the ROI of having systems and processes in his business
  • Glenn talks about the value of hiring the right employees, his strategies for continually scaling his business, and his philosophy for improving employee efficiency
  • Why Glenn asks candidates about their preference for either the roller coaster or Ferris wheel
  • Glenn's advice for entrepreneurs on building a long-term business

In this episode:

How do you measure the ROI of your business? Do you base it on revenue, employee efficiency, or profits? 

For Glenn Diehl, an important benchmark for his company is revenue per head. But to ensure that he gets maximum benefits or ROI from his employees, he supports them by having the right systems and processes in place – ultimately increasing their performance and efficiency. His philosophy centers around process improvement.

Glenn Diehl, the Owner, President, and CEO of Genesis Exhibits, is Adi Klevit's guest in this episode of the Systems Simplified podcast where he shares his strategies for measuring a company's ROI. He talks about the evolution of the live events industry, differentiates between the structural and procedural parts of a business, and shares strategies for continually scaling a business. Stay tuned.

Resources mentioned in this episode:

This episode is brought to you by Business Success Consulting Group

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The ROI of Having the Right Systems and Processes with Glenn Diehl

Host: Adi Klevit

Founder: Business Success Consulting Group

Adi is passionate about helping businesses bring order to their operations. With over 30 years of experience as a process consultant, executive and entrepreneur, she’s an expert at making the complex simple. Adi has been featured on numerous podcasts and delivered many webinars, and live workshops, sharing her insights on systematizing a business. She also hosts The Systems Simplified Podcast, publishes a weekly blog, and has written numerous original articles published on Inc.com.

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