Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps businesses grow their expertise in digital marketing.
Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, NPR, TechCrunch, and news outlets like Fox News, CNN, and CBS Evening News. Dennis is also the CTO at ChiroRevenue and a regular contributor to various publications, including Adweek. Previously, he was a Technical Marketer at Yahoo, where he built its analytics as an early search engineer. He is also the host of The Coach Yu Show.
Here’s a glimpse of what you’ll learn:
- [3:47] Dennis Yu demystifies SEO
- [7:16] The six-step process for ranking higher on search engines
- [10:57] How to develop goals to assess performance
- [12:17] Creating content that aligns with business goals
- [14:40] The process of relevant targeting: identifying an ideal customer profile
- [18:18] Systems for amplifying content
- [25:24] Dennis talks about his book The Definitive Guide to TikTok Advertising
In this episode:
Some businesses — especially those in the home service sector — approach SEO like guesswork, employing vague strategies with unclear outcomes. How can you ensure your SEO efforts yield tangible results?
Marketing thought leader Dennis Yu has developed a six-phase content factory process for ranking higher on search engines. The system involves establishing a digital presence that showcases service expertise, developing goals to evaluate performance, creating, amplifying, and optimizing content, and targeting consumers. Dennis emphasizes creating content that reflects your business objectives, developing an ideal customer profile to distribute your content, and amplifying high-performing content with strategic ad spend.
In this episode of Systems Simplified, the Founder and CEO of BlitzMetrics, Dennis Yu, joins Adi Klevit to share winning SEO strategies. He explains why you can’t outsource SEO, how to generate relevant content, and key insights from his book The Definitive Guide to TikTok Advertising.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Dennis Yu: Website | LinkedIn | X | Facebook
- The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! by Perry Marshall and Dennis Yu
- The Coach Yu Show on YouTube
- John Corcoran on LinkedIn
- Dr. Jeremy Weisz on LinkedIn
- Rise25
Quotable Moments:
- “SEO is not something that you do; it’s an amplifier of the thing that you actually do.”
- “If you actually do the thing that you say, then you can amplify that existing signal.”
- “Digital marketing is all about aligning interests with platforms like Google and Facebook.”
- “In the world of digital marketing, it all revolves around content.”
- “You never know how many winners you’re going to get when you’re testing content.”
Action Steps:
- Establish your digital plumbing: Set up your conversion tracking and analytics to understand where your results are coming from. This allows you to tie all marketing activities to actual business performance.
- Define clear business goals: Know your acceptable thresholds for metrics like cost per lead or conversion rates. This sets targets so you can gauge the success of your marketing efforts.
- Continuously generate relevant content: Create and share content that showcases your expertise and addresses customer pain points.
- Focus on accurate targeting: Reach the right audience by aligning your content with your ideal customer profile. This precision targeting ensures your message resonates with those most likely to engage with your business.
- Test and amplify winning content: Implement the “dollar-a-day” strategy to identify which pieces of content perform best, allowing for efficient marketing budget allocation.
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