Jonathan Small is the host of the Write About Now podcast and the author of the book of the same name, which is based on the podcast. In 2020, he launched Strike Fire Productions, a podcast production company offering full-service production and consulting to high-profile clients, including the Screen Actors Guild and Purely Elizabeth. Jonathan has worked as a multimedia storyteller for top media companies like The New York Times and Hearst. He is also a Chief Content Strategist at Maverick Public Relations.
Here’s a glimpse of what you’ll learn:
- [2:04] Jonathan Small’s career trajectory as a producer and journalist
- [6:48] Jonathan talks about his book and podcast, Write About Now
- [10:04] The value of an entrepreneur’s origin story
- [13:24] A process for conveying compelling origin stories
- [17:29] How to identify your unique purpose
In this episode:
Most entrepreneurs struggle to differentiate themselves or their businesses in the market at some point during their journey. Yet every entrepreneur has a unique origin story that distinguishes them from their competition. How can you convey your story to bring value to your business and customers?
Passionate about storytelling, producer and journalist Jonathan Small identified podcasting as the ideal medium to convey origin stories. He maintains that these stories allow you to communicate authentically with your audience. Jonathan’s narrative system involves identifying a hurdle you overcame in your business and sharing it as an inspirational story for others. You can also determine and convey your purpose for launching your business and conquering challenges, making you more relatable to your audience.
Tune in to the latest episode of Systems Simplified as Adi Klevit sits down with Jonathan Small, the host and author of Write About Now, to talk about the process of storytelling in entrepreneurship. Jonathan explains the value proposition of an entrepreneur’s origin story, how he wrote a book based on podcast interviews, and how to convey your purpose.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Jonathan Small on LinkedIn
- Write About Now podcast
- Write About Now: Successful Authors on Overcoming Obstacles, Finding Inspiration and the Birth of Their Careers by Jonathan Small
- “Step-By-Step Processes for Writing an Authority-Building Book With Anna David” on Systems Simplified
Quotable Moments:
- “I think every story I’ve ever really wanted to do in my life was sort of wrapped up into one platform with podcasting.”
- “A point of differentiation for you could be your origin story, which makes you unique and authentic to your audience.”
- “A story is only as interesting as the problem or challenge it overcomes.”
- “Entrepreneurs take a huge risk, so to hear their stories of success in the face of difficult odds is really compelling.”
- “Every brand has come to the forefront to solve a problem, so think about that if you’re trying to understand your origin story.”
Action Steps:
- Reflect on your entrepreneurial journey and identify the main problem you initially set out to solve: Understanding your original purpose aids in crafting a compelling narrative that differentiates your business.
- Consider pivotal moments of adaptation and change in your business: Emphasizing adaptability in your story can inspire others and position your brand as agile and innovative.
- Use transparency when sharing your business challenges: Authenticity in storytelling builds trust with your audience and humanizes your brand.
- Document and share your business journey through your marketing channels: Sharing your origin story on “about” pages and marketing material can increase relatability and customer connection.
- Leverage storytelling to articulate your company’s vision and mission: A well-crafted story about your purpose can drive employee engagement and attract customers aligned with your values.
Sponsor for this episode:
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