Brian Drucks is the Founder and CEO of Where Trades Go, a recruiting app that matches tradespeople and subcontractors with construction jobs. He is also the President of Drucks Inc., a commercial painting firm. As a versatile professional, Brian has 40 years of experience in the painting industry and is a public speaker and trainer for various trade associations. He began his career in the music industry, working on soundtracks for films and playing on stages with recognizable names.
Here’s a glimpse of what you’ll learn:
- [2:34] Brian Drucks’ career jump from music to construction
- [9:41] Three processes for hiring and onboarding tradespeople
- [13:21] How Where Trades Go solves recruitment challenges for construction companies
- [22:35] Best practices for onboarding new employees
- [24:39] A system for training construction apprentices
In this episode:
Recruiting, hiring, and onboarding in the trades industry are fractured systems. Companies either provide new employees with tools and set them loose, implement sophisticated training programs for new hires, or recruit tradespeople right out of school through apprenticeship programs. How can you unify these systems to identify skilled workers?
With 40 years of trade experience starting in his family’s business, Brian Drucks repeatedly encountered recruitment challenges. He developed a solution that eliminates the guesswork in hiring and recruiting by matching companies with skilled laborers. Once you identify a worker whose profile matches your ideal qualifications, Brian recommends implementing mentorship programs that allow veteran employees to delegate processes to newcomers, creating a scalable system that optimizes business outcomes.
In today’s Systems Simplified episode, Adi Klevit chats with Brian Drucks, the Founder and CEO of Where Trades Go, about revolutionizing recruitment in the trades industry. Brian shares how Where Trades Go acts like a dating app for companies and workers, how to onboard new employees effectively, and how to provide educational opportunities for new tradespeople.
Resources mentioned in this episode:
Quotable Moments:
- “If you have a trade under your belt, it’s a job where you can find work anywhere in the country.”
- “Recruiting today is broken… you go through thousands of resumes… But in these dating apps, you see a profile, and if you like it, you swipe one way.”
- “We work in sync. That apprentice who came up… they saw the way they were mentored, and it is now instinctual in them.”
- “They [apprentices] are making my life so easy… There’s a delta between what you’re charging… and in between is where you make really good money.”
- “Where Trades Go, and that’s why we called it that… We want to be the place where trades go to find jobs, to find workers, to find education.”
Action Steps:
- Embrace mentorship in your business: Exemplify quality onboarding and mentorship practices to promote growth for skilled workers.
- Leverage technology for talent acquisition: Utilize modern platforms like Where Trades Go to connect with available, skilled tradespeople in your area.
- Invest in training programs: Support or create apprenticeship programs for trades to sustain a skilled workforce and attract new talent.
- Encourage cross-generational collaboration: Pair experienced professionals with newcomers to foster an environment of learning and mutual benefit.
- Adopt a flexible workforce model: Consider short-term or project-based hiring to adapt to fluctuating market needs and unanticipated work shortages.
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
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