Transform Your Business With Proven Marketing Systems With Phil Risher

Phil Risher is the President of Phlash Consulting, a digital marketing consulting company that helps local service businesses increase sales. He founded Phlash Consulting after becoming frustrated with traditional marketing services while working at one of the country’s largest air duct cleaning companies. Through his proprietary marketing strategies, Phil doubled a company’s size before selling it to private equity.

Here’s a glimpse of what you’ll learn:

[2:33] How Phil Risher became a marketing consultant
[5:20] Marketing systems for trade companies
[6:32] How to increase visibility through partnerships
[9:16] A process for generating conversions
[12:37] Examples of retargeting strategies

In this episode:

Home service business owners often focus solely on targeting new customers. Yet past and existing customers are an untapped market these entrepreneurs can leverage to scale. What marketing strategies can you employ to enhance your customer base?

Home service executive turned marketing consultant Phil Risher has developed a three-part marketing system that involves visibility, conversions, and retargeting. Eighty-seven percent of customers rely on Google business profiles and reviews when selecting home service companies, so building your online presence through SEO optimization and B2B partnerships keeps you top of mind. Generating conversions requires consistent communication with new leads through automatic text messages, letting potential customers know you haven’t forgotten them. You can also retarget current and past customers through cross-sales or promotional offers.

Tune in to this episode of Systems Simplified as Adi Klevit talks with Phil Risher, the President of Phlash Consulting, about his three-step marketing process for home service companies. Phil shares how to foster lifetime value, the value of memberships, and how to nurture leads.

Resources mentioned in this episode:

Quotable Moments:

"We have a saying: You can't get lifetime value without a lifetime relationship."
"The first email we sent turned into a $20,000 job from a past prospect who didn’t like their previous service."
"When a lead comes in, send them a text message right away to start the conversation."
"Retargeting is the fastest way because you already have the customers; just reach out to them."
"Most businesses miss out on retargeting; you have tens of thousands of people sitting in your CRM."

Action Steps:

Enhance online visibility: Strengthening your online presence through SEO and Google business profiles is crucial. This approach increases the likelihood of potential clients finding your services when they conduct their preliminary research online, addressing the challenge of being overlooked in a crowded market.
Implement immediate response systems: Setting up automated text and email responses for incoming inquiries ensures that potential customers feel attended to immediately. This system prevents the loss of leads due to delayed communication.
Leverage B2B partnerships: Form strategic partnerships with complementary businesses to increase referral-based leads. This method expands your network and customer base by tapping into related industries, enhancing visibility and business growth.
Develop retargeting campaigns: Create follow-up email and text message campaigns targeting past and current customers to cross-sell services and offer promotions. This strategy capitalizes on existing relationships, turning previous prospects into conversions by keeping your business top-of-mind.
Offer service memberships: Introduce membership programs for routine services to ensure steady, recurring revenue. This approach builds customer loyalty and provides a predictable income stream, smoothing out the cyclical nature of service demand.

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with strategic implementation, process improvement and documentation, and long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor, and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.