Building a 10x Growth Company Through Processes With Indu Sanka

Indu Sanka

Indu Sanka is the Founder and CEO of Red Elephant, a fast-growing signage company based in Texas that has achieved 10x growth in just seven years and earned a place on the Inc. 5000 list for three consecutive years. A recognized 40 Under 40 honoree, MBA valedictorian, and award-winning entrepreneur, Indu is reshaping the visual landscape through impactful signage and strong leadership.

Here’s a glimpse of what you’ll learn:

[02:00] How Indu transitioned from corporate America to entrepreneurship.
[06:20] Why she chose to buy a small print shop and transform it into Red Elephant.
[08:20) Key lessons learned from scaling a company without initial systems in place.
[10:55] How shifting markets required reinventing processes for cash flow and operations.
[12:40] The role of EOS (Entrepreneurial Operating System) in accountability and people decisions.
[17:20] Indu’s perspective on building scalable processes and leveraging AI for the future.

In this episode:

What happens when “too much drive” becomes your greatest asset? That’s the story of Indu Sanka, who left corporate America to buy a small print shop and grew it into a thriving national signage company.

In this episode of Systems Simplified, host Adi Klevit talks with Indu about her entrepreneurial journey, from navigating the chaos of a poorly systematized acquisition to scaling Red Elephant with structure and vision. Indu shares how continuous learning, adopting EOS, and developing adaptable processes allowed her company to thrive despite industry shifts and rapid growth.

Together, they also discuss the importance of making tough people decisions, why building processes with the long-term vision in mind is essential, and how AI will play a critical role in the next stage of operational efficiency. Indu’s story is a masterclass in how strong systems and relentless adaptability create sustainable success.

Resources mentioned in this episode:

Quotable Moments:

“There is no too much drive—it just has to be in the right place.”
“Every time you double in size, your old processes become outdated.”
“You cannot scale without documented processes that everyone follows.”
“Being kind is not the same as being nice. Sometimes the kindest thing is letting someone go.”
“Entrepreneurship is the greatest personality development program in the world.”

Action Steps:

Evaluate acquisitions not just by numbers but also by people and systems.
Embrace continuous learning through mentorship, peer groups, and education.
Regularly revisit and update processes as your company doubles in size.
Use EOS or another system to establish accountability and clarify roles.
Build processes for the company you want in five to ten years, not just today.
Explore AI tools to streamline design, administration, and workforce efficiency.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

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