Building a Culture of Ownership and Accountability With Chris Dyer

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Chris Dyer is a workplace culture and sales expert, bestselling author, and globally recognized leadership speaker. He is the former CEO of multiple companies that appeared on the Inc. 5000 list five times and has been named the #1 leadership speaker on culture by Inc. Magazine. Today, Chris helps organizations elevate performance by building intentional, people-centered cultures that scale.

Here’s a glimpse of what you’ll learn:

[02:30] How broken culture turned the founder into the biggest bottleneck.
[04:45] Why empowering employees to make decisions fuels innovation.
[06:30] What changed between the 2009 recession and the COVID crisis.
[08:45] Why allowing small mistakes builds stronger decision-makers.
[12:10] The Seven Pillars of Amazing Culture and how they create consistency.
[16:45] How to systematize culture in remote and hybrid organizations.

In this episode:

Culture doesn’t improve by accident—it improves when leaders design it intentionally.

In this episode, Adi Klevit interviews Chris Dyer about how company culture becomes a system when leaders shift from control to empowerment. Chris shares how, early in his career, all decisions flowed through him, unintentionally stalling innovation and growth. That realization pushed him to rethink leadership and build an environment where employees were trusted to think, decide, and act.

Adi and Chris discuss the practical changes required to create an ownership-driven culture, including encouraging experimentation, allowing room for mistakes, and changing how leaders respond to ideas. Chris explains why stepping back from decision-making helped his teams develop stronger judgment and confidence, leading to faster growth and better outcomes.

The conversation also explores how culture can be systematized, even in remote environments. Chris introduces his Seven Pillars of Amazing Culture and explains why transparency, recognition, measurement, and intentional communication are essential for scaling culture without relying on a single leader.

Resources mentioned in this episode:

Quotable Moments:

“If everything runs through the founder, the company can’t scale.”
“Culture is created by the decisions you allow others to make.”
“Small mistakes teach better judgment than perfect instructions.”
“Innovation happens when people feel safe to experiment.”

Action Steps:

Identify where you may be unintentionally acting as a decision bottleneck.
Create guardrails that allow employees to make decisions safely.
Encourage experimentation and learning instead of perfection.
Define and document the behaviors that support your desired culture.
Systematize meetings, communication, and feedback—especially in remote teams.

Sponsor for this episode:

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