Building Authentic Networks for Business Success with Amanda Farris

Amanda Farris

Amanda Farris is the CEO and founder of Link Unite, a groundbreaking movement reshaping how professionals connect in the digital marketing and performance space. Known as a powerhouse connector and visionary, she champions authentic networking, mentorship, and collaboration, creating ecosystems that support women leaders and their allies across industries.

Here’s a glimpse of what you’ll learn:

[2:30] The vision behind Link Unite and why Amanda calls it a collaborative movement, not just a women’s initiative.
[4:45] How Link Unite events create spaces for mentorship, career growth, and entrepreneurial collaboration.
[7:00] The real outcomes from Link Unite’s annual conference—new businesses, jobs, and lasting partnerships.
[8:20] Why traditional networking falls short and how Amanda flips the script to create meaningful connections.
[11:20] The irreplaceable value of human connection in an AI-driven world.
[16:00] Amanda’s advice for professionals who want to network authentically but feel out of their comfort zone.

In this episode:

Business cards and elevator pitches might get you in the door, but Amanda Farris believes true growth comes from building genuine human connections. In this episode of the Systems Simplified podcast, host Adi Klevit sits down with Amanda to explore how Link Unite is redefining networking in the digital marketing industry.

Amanda shares how she and her partner created Link Unite as a way to address high turnover in the industry by fostering authentic connection and collaboration. Through conferences, retreats, and curated events, the movement helps professionals form bonds that lead not only to business deals but also to mentorship, friendships, and long-term partnerships.

Adi and Amanda also discuss the systems behind building a sustainable community: creating environments where people feel comfortable, encouraging shared experiences, and staying true to the principle of authenticity. Together, they highlight why meaningful human interaction is more important than ever in a world increasingly dominated by AI and digital platforms.

Resources mentioned in this episode:

Quotable Moments:

“You can’t replace human connection with a computer screen.”
“Networking isn’t about business cards—it’s about genuine conversations.”
“The best partnerships I’ve built came from relationships formed years earlier.”
“If you want to get better at networking, you have to learn by doing.”
“People can see through a hidden agenda—authenticity always wins.”

Action Steps:

Rethink your networking approach: Move beyond transactional exchanges and focus on building meaningful connections.
Invest in shared experiences: Create or attend events that foster genuine conversation and collaboration.
Practice authenticity: Be yourself when networking—people connect with people, not polished scripts.
Follow up with intention: Take time to maintain relationships with thoughtful gestures like birthday messages or check-ins.
Step outside your comfort zone: Networking skills improve with practice—push yourself to attend, connect, and engage regularly.

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