Building Leads From Nothing: How Megan Beattie Scales Home Improvement Success

Megan Beattie

Megan Beattie is a nationally recognized home improvement lead generation consultant, trainer, and speaker. Having advised over 400 multimillion-dollar companies across the US and Canada, Megan specializes in building lead systems that transform data into opportunity. From her early telemarketing days to scaling a $1.7 million company into a $35 million success, Megan has mastered the art of creating leads from nothing through discipline, systems, and mindset.

Here’s a glimpse of what you’ll learn:

[02:00] How Megan built her career in lead generation from the ground up
[06:30] Why mindset determines whether you’ll succeed when resources are scarce
[09:00] How to leverage “dead” leads and existing databases for growth
[14:00] The proven strategy behind re-engaging past customers through systems
[19:30] Why the best call center reps are developed, not found

In this episode:

In this episode of Systems Simplified, Adi Klevit speaks with Megan Beattie about the systems that power sustainable lead generation. Megan shares her journey from 17-year-old telemarketer to industry-leading consultant, revealing how she scaled companies without relying on inbound leads or aggregators. Adi highlights Megan’s innovative, can-do attitude—one that replaces excuses with systems and turns data into sales opportunities.

Together, they discuss how mindset and process go hand in hand. Megan explains why business owners must build systems that extract value from every lead, whether new or old. She and Adi break down how to design CRM processes, categorize leads effectively, and create re-engagement cadences that reignite interest long after initial contact.

Finally, the conversation explores talent systems—how to train and develop people into high-performing team members. Megan details her philosophy of hiring for character and training for skill, showing how consistent systems remove dependency on “unicorn hires” and empower businesses to grow predictably.

Resources mentioned in this episode:

Quotable Moments:

“You can’t build success on luck—you build it on systems.”
“If you want it bad enough, you’ll find a way. If not, you’ll find an excuse.”
“Hire character and train skill. The right attitude outperforms experience every time.”
“Your data is gold—use it to fan the flame of opportunity.”
“Don’t wait for the perfect lead. Create one.”

Action Steps:

Audit your CRM and activate old leads by segmenting and re-engaging through consistent communication.
Document every lead outcome to gain visibility into your true performance and hold partners accountable.
Reach out to past customers quarterly with personalized mailers, emails, and calls to generate repeat business.
Hire for character and train for skill—create systems that allow anyone with the right attitude to succeed.
Lead with a success mindset by replacing limitations with action and turning every opportunity into a system.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.