Building Scalable Support Systems for Mission-Driven Leaders With Shmuly Rothman

Shmuly Rothman

Rabbi Shmuly Rothman is a visionary leader and the founder of Rothman Coaching, where he helps Chabad emissaries around the world grow thriving, sustainable Jewish centers. Through his work, Shmuly has pioneered scalable support systems like the Donor Relations Manager (DRM) program, designed to equip mission-driven leaders with the infrastructure and team support they need to succeed. His approach blends faith, leadership, and strategic systems thinking.

Here’s a glimpse of what you’ll learn:

[03:08] The mission behind Rothman Coaching and its impact on Chabad emissaries worldwide
[08:20] Why rabbis need support beyond spiritual leadership — and how Rothman Coaching provides it
[10:06] The origin story of the Donor Relations Manager program and how it became a scalable model
[13:09] How Shmuly embraced systems and processes without losing sight of the human element
15:06] The key to balancing vision, action, and calculated decision-making in building an organization
[24:15] How ego can block delegation — and why letting go is essential for scale

In this episode:

What does it take to turn a deeply personal mission into a repeatable, scalable impact?

In this inspiring episode, host Adi Klevit interviews returning guest Rabbi Shmuly Rothman about how systems and delegation played a critical role in scaling his work with Chabad rabbis around the world. Shmuly shares the story of building the Donor Relations Manager (DRM) program—starting from a coaching insight and growing into an operational model that’s changing lives and communities.

Adi and Shmuly dive into the mindset shifts required for growth, including overcoming resistance to delegation, clarifying the “why,” and trusting the process. They discuss the importance of building infrastructure before launching and how thoughtful hiring, training, and documentation can create long-term sustainability. It’s a masterclass in values-based leadership through systems.

Whether you're a business owner or a nonprofit leader, this conversation offers practical wisdom on scaling with integrity, structure, and intention.

Resources mentioned in this episode:

Quotable Moments:

“Create the solution before the problem begins.”
“Systems are not the solution. They’re the tool to deliver the solution.”
“You can’t scale if your ego won’t let go.”
“We don’t measure one person’s outcome against another. We measure whether it made the impossible feel possible.”
“Just because you can’t see the path doesn’t mean the solution hasn’t already been orchestrated.”
“Certainty comes from experience. This is the only way to build something sustainable.”

Action Steps:

Identify your limiting beliefs and challenge them with systems that enable growth.
Document the end goal of your project, then reverse-engineer the processes to get there.
Prioritize thoughtful hiring—delegate early and build an org chart that supports scale.
Use coaching conversations to uncover client needs, not to push a sale.
Create systems that empower—not replace—the human element in leadership.
Reflect: If you had to build your organization again from scratch, what would you do differently?

Sponsor for this episode:

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