Nader Safinya is the founder of Blackribbit, a culture branding company that helps organizations operationalize culture, unify employee and customer experiences, and significantly accelerate workforce decision-making. With a mission to create harmony in the workplace, Nader developed the Inside Outside In model and the Culture Brand program, which codify organizational identity into three foundational pillars that guide behavior, communication, and brand experience. He also created an AI-powered decision filter that increases organizational decision-making speed by up to 56 times.
Here’s a glimpse of what you’ll learn:
- [01:27] Why organizations often create disconnected customer and employee experiences.
- [02:57] The gap between how companies present themselves and what they actually deliver.
- [03:29] What culture branding means and why it unifies customer brand and employer brand.
- [04:28] How Nader defines three foundational, non-negotiable values within an organization.
- [05:14] Why all three values must work together to create a consistent brand experience.
- [06:01] How founders and leaders can deliver the same brand experience internally and externally.
- [06:27] The Inside Outside In model and how it evolved into a complete culture brand program.
- [07:28] How the Culture Brand Statement becomes a litmus test for all decisions.
- [08:46] The AI decision filter that evaluates decisions against the three core pillars.
- [09:34] Examples of how the AI filter guides hiring, firing, and policy decisions.
- [11:27] How context, past behavior, and reliability factor into culture-aligned decisions.
- [12:41] How the AI tool analyzes facts and conditions without subjective bias.
- [13:56] The multi-layered process for building a Culture Brand Statement.
- [14:48] Why interviewing employees, leadership, customers, and even “customers’ customers” is essential.
- [15:46] How organizational instinct and identity are distilled into three unchanging foundational pillars.
- [17:20] How the Culture Brand Statement drives communication standards, tone, and brand voice.
- [18:21] How the AI tool helps maintain brand voice and communication consistency.
- [19:31] Why AI needs brand-fed inputs to communicate accurately.
- [22:58] How unconscious adoption occurs when employees see the tool’s decision logic.
- [23:24] Why the culture filter improves adoption and alignment across all levels.
- [26:09] Why implementation fails in most organizations and how this program solves it.
- [28:36] How flattening decision governance empowers employees at all levels.
- [29:42] Who Blackribbit works with and how companies can reach Nader.
In this episode:
Nader Safinya is the founder of Blackribbit, a culture branding company that helps organizations operationalize culture, unify employee and customer experiences, and significantly accelerate workforce decision-making. With a mission to create harmony in the workplace, Nader developed the Inside Outside In model and the Culture Brand program, which codify organizational identity into three foundational pillars that guide behavior, communication, and brand experience. He also created an AI-powered decision filter that increases organizational decision-making speed by up to 56 times.
Resources mentioned in this episode:
Quotable Moments:
- “Culture is your lived belief system, not the words you put on a wall.”
- “When customer and employee experiences are designed separately, the market never gets what it was promised.”
- “Your three foundational pillars must work together. Without harmony, you create inconsistency.”
- “The Culture Brand Statement removes subjectivity and turns culture into a decision tool.”
- “People resist change, but they adopt clarity. The AI filter makes culture easy to use.”
Action Steps:
- Identify the three foundational values that define your organization’s identity.
- Conduct interviews across leadership, employees, customers, and customer stakeholders.
- Create a Culture Brand Statement that becomes the objective filter for all decisions.
- Align both employee and customer experiences around the same brand essence.
- Develop writing guidelines, tone frameworks, and messaging standards that match your pillars.
- Use a culture decision filter to test policies, communication, and actions against your brand.
- Train teams through repeated use of the filter to accelerate adoption and consistency.
Sponsor for this episode:
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