How Christina Lenkowski Turns Podcasts Into a Powerful Business Growth System

Christina Lenkowski

Christina Lenkowski is a forward-thinking podcast publicist and educator who helps business owners, speakers, and authors expand their visibility by becoming featured guests on top-rated shows. After more than a decade in public relations, Christina discovered firsthand how guesting on podcasts could transform a business’s credibility and reach. Since founding her agency in 2019, she and her team have helped clients get booked on more than 1,000 podcasts — turning conversations into measurable business growth.

Here’s a glimpse of what you’ll learn:

[03:15] The difference between hosting your own podcast and guesting on others — and how to choose what’s right for you.
[07:10] Why starting a podcast requires systems, consistency, and the right support team.
[09:20] How guesting on podcasts helps you leverage existing audiences and build authentic connections.
[12:10] Key do’s and don’ts for being a great podcast guest — from preparation to promotion.
[22:00] Turning podcast appearances into ongoing marketing content and visibility.
[25:00] How to start booking podcast appearances and build momentum, even without an agency.

In this episode:

What if your next big marketing breakthrough didn’t come from ads — but from your voice?

In this episode, Adi Klevit talks with podcast publicist Christina Lenkowski about how entrepreneurs can use podcasts to expand their reach, credibility, and client base. Christina shares the difference between hosting your own show and guesting on others, emphasizing that each has its place — but that guesting is often the fastest route to visibility.

Adi and Christina dive into the systems behind successful podcasting: how preparation builds trust, why consistency drives results, and how repurposing interviews can multiply your content output. They also explore the etiquette of guesting, from researching the host to promoting the episode afterward. For business owners seeking a repeatable, relationship-based marketing system, this episode reveals how podcasting can become one of your most valuable tools.

Resources mentioned in this episode:

Quotable Moments:

“Podcast guesting is about service over self-promotion — you’re there to provide value, not sell.”
“Consistency is what moves the needle — two or three interviews won’t build momentum.”
“Systems create trust; preparation shows respect for the host and their audience.”
“Every podcast you appear on can become five to ten pieces of content.”
“The best podcasts for you might not be the biggest — they’re the ones where your message truly resonates.”

Action Steps:

Define your primary goal: brand nurturing (host) or audience growth (guest).
If you host a show, document your process and delegate production for consistency.
Before guesting, listen to at least one episode and learn about the host’s audience.
Always promote episodes you appear on through email and social media.
Repurpose podcast interviews into short clips, blog posts, or newsletters.
Start small — pitch relevant, niche podcasts to gain experience and build relationships.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

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