How Jennifer Glass Uncovers Hidden Revenue Through Business Systems

Jennifer Glass

Jennifer Glass is a multi-award-winning business growth architect, international bestselling author, speaker, trainer, and TV show producer. She is the CEO of Business Growth Strategies International, where she helps small and mid-sized businesses uncover hidden revenue, improve profitability, and strengthen their operational foundations. Known for her holistic approach, Jennifer focuses on aligning marketing, sales, operations, and financial systems to drive sustainable growth.

Here’s a glimpse of what you’ll learn:

[03:00] How Jennifer’s early career shaped her systems-based approach to growth.
[06:30] Where businesses unknowingly leave revenue on the table.
[08:40] Why automation without human connection hurts sales.
[10:15] How strategic partnerships unlock new income streams.
[17:20] Why growth requires a strong operational foundation before scaling.

In this episode:

Growth doesn’t stall because of a lack of effort—it stalls when systems don’t support opportunity.

In this episode, Adi Klevit interviews Jennifer Glass about the most common ways businesses leave money on the table. Jennifer explains how many companies rely too heavily on automation, mistaking activity for connection, and why true growth requires intentional follow-up, real conversations, and relationship-driven systems.

Adi and Jennifer explore how joint ventures and strategic partnerships can dramatically increase revenue without increasing marketing spend. Jennifer shares practical examples of how businesses can expand their offerings through collaboration instead of building everything in-house, as well as why asking clients the right questions often reveals immediate growth opportunities.

The conversation wraps with Jennifer’s “business growth architect” mindset—building a business the way you’d build a house. From laying a strong foundation to reinforcing each functional area, she emphasizes that sustainable growth only happens when marketing, operations, sales, and financial systems are intentionally designed to work together.

Resources mentioned in this episode:

Quotable Moments:

“A voicemail and an email are not a contact.”
“Automation without connection leaves money on the table.”
“If you don’t ask your clients what else they need, they won’t tell you.”
“Growth without a foundation eventually collapses.”
“You have to think outside the stadium to see new opportunities.”

Action Steps:

Audit your sales follow-up process to ensure real conversations are happening.
Identify where automation may be replacing, not supporting, relationships.
Ask existing clients what additional problems you can help solve.
Explore joint ventures instead of building new services from scratch.
Strengthen operational foundations before pushing for aggressive growth.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

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