How Shanel Evans Helps Consultants Simplify Social Media and Scale With Ease

Shanel Evans

Shanel Evans is the founder of Socially Savvy Marketing and host of the Structure and Soul Podcast. With a background as a CPA and nonprofit leader, Shanel discovered the power of social media as a business development tool and now helps consultants and service providers build visibility without burnout. Her mission is to create easy-to-implement systems that make businesses visible, booked, and unbothered.

Here’s a glimpse of what you’ll learn:

[02:27] Shanel’s journey from CPA to entrepreneur and marketer
[04:25] How she grew a nonprofit from 8 kids to a nationally recognized organization through social media
[06:10] Why “ditching perfection” is key to showing up consistently online
[07:27] How consultants can craft messaging that meets clients where they are
[08:54] The importance of flexing authority through client stories and results
[12:27] Why social media is now a critical part of the sales cycle
[14:12] The three main ways Shanel works with clients

In this episode:

Social media doesn’t have to be overwhelming or complicated—it can be a system that fuels your business growth. In this episode of Systems Simplified, host Adi Klevit interviews Shanel Evans to uncover how consultants and service providers can use social media strategically to attract the right clients.

Shanel shares her entrepreneurial path, starting as a CPA and nonprofit leader before launching her marketing consultancy. She explains how “ditching perfection” and showing up authentically is often more impactful than polished content. Instead of rushing to sell solutions, Shanel encourages consultants to meet clients where they are by speaking directly to their struggles and desires.

Throughout the conversation, Adi and Shanel discuss the role of systems in marketing, from documenting processes to showing up consistently on the right platforms. They also highlight the importance of clarity, authority, and visibility in building scalable, sustainable businesses.

Resources mentioned in this episode:

Quotable Moments:

“Chaos is the enemy of visibility—systems make it easier to show up consistently.”
“Your clients aren’t looking for perfection. They’re looking for you to fill their gaps.”
“It’s not bragging if it’s true—sharing client success stories is how you flex authority.”
“Social media isn’t about going viral. It’s about getting visible in the right places.”
“Clarity is as valuable as revenue—sometimes more.”

Action Steps:

Ditch perfection and show up authentically on social media.
Craft your messaging around client problems and desires, not just solutions.
Share detailed client success stories to demonstrate authority.
Choose platforms where your clients are active and where you can show up consistently.
Track both tangible (revenue, leads) and intangible (clarity, confidence) outcomes.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.