Positioning Yourself as a Top Expert with Ann Carden

Ann Carden

Ann Carden is a business growth consultant, founder, and CEO of A. Carden Inc. She also leads Expert in You, a marketing and media agency that helps entrepreneurs, consultants, and service providers position themselves as top industry experts. Ann is a four-time number-one international best-selling author, speaker, podcast host, and magazine publisher. With experience across more than 80 industries, she guides businesses to multiple six and seven figures by helping them create high-end offers, build strong positioning, and elevate their brand presence.

Here’s a glimpse of what you’ll learn:

[01:00] How Ann moved from corporate retail leadership into entrepreneurship.
[03:45] What inspired her shift into consulting and business growth coaching.
[06:00] Why many entrepreneurs struggle with pricing and positioning.
[08:45] How to systematize your offers and clarify your services.
[10:00] The importance of a clear, documented process.
[12:30] What makes an offer a “million-dollar” offer.
[13:30] How positioning influences your ability to attract premium clients.
[15:15] What it means to stand out as a rock star expert.
[18:10] How to build an online presence that works for you 24 hours a day.

In this episode:

Many entrepreneurs stay stuck because they compete in the wrong part of their market. They underprice their services, lack clarity in their offers, or blend in with everyone else.

In this episode of Systems Simplified, host Adi Klevit talks with Ann Carden about how to reposition your business for higher-value clients and greater profitability. Ann explains the systems behind premium offers, strong market positioning, and building a brand that communicates expert-level authority.

She also shares how she helps clients design “million-dollar offers,” build confidence in their value, and create an online presence that attracts opportunities without constant effort.

Resources mentioned in this episode:

Quotable Moments:

“If your offer cannot make you a million dollars without exhaustion, you need a better offer.”
“You cannot command top dollar if you look like a cheap used car instead of a Lamborghini.”
“Your offer is a system. It should be clear, structured, and aligned with your market goals.”
“Most people lose business silently because their positioning is not strong enough.”
“Experts attract opportunities by standing out and showing consistent value.”

Action Steps:

Clarify your offers so prospects immediately understand your value.
Align your pricing and positioning with the top of your market.
Document a structured process that you can share with prospects and clients.
Build an online presence that reflects credibility and expertise.
Maintain consistency in your messaging and visibility to attract premium clients.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

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