The Power of Process in Wellness Entrepreneurship with Nikki Ostrower

Nikki Ostrower

Nikki Ostrower is the founder of NAO Wellness, a premier corporate wellness company delivering transformative programs to organizations such as American Express, JP Morgan, and Hitachi. She is also the co-founder of Lice Mamas, a modern lice treatment and prevention company, and the creator of Ear Seeds, a DIY acupressure kit rooted in ancient healing practices. With over 17 years in the wellness space, Nikki has dedicated her career to making health and balance accessible for everyone. Her work merges wellness, systems, and entrepreneurship to create meaningful, scalable impact in both corporate and personal settings.

Here’s a glimpse of what you’ll learn:

[04:12] How Nikki’s corporate experience and burnout led her to launch a wellness business.
[05:05] Why turning pain into purpose became her guiding principle.
[06:34] How systems allowed her to grow NAO Wellness while recovering and raising a family.
[08:41] The story behind her first wellness center in New York City.
[10:22] How COVID-19 sparked innovation and the creation of Ear Seeds.
[12:24] The founding of Lice Mamas and how she transformed a simple idea into a thriving brand.
[14:31] How systems and culture empower sustainable business growth.
[16:12] The importance of purpose and giving back in entrepreneurship.

In this episode:

In this episode of Systems Simplified, host Adi Klevit talks with Nikki Ostrower about how she built three successful wellness brands by combining purpose, passion, and systems.

Nikki shares her journey from working in corporate sales to experiencing burnout and recovery — an experience that ultimately inspired her to dedicate her life to health and wellness. She explains how she built NAO Wellness from her apartment in New York City, scaling it into a thriving company serving both individuals and corporations.

When pregnancy forced her to step back, Nikki discovered the power of strong systems and trusted teams. That moment sparked a lasting lesson: when you have the right people, processes, and systems, your business can thrive without you.

She goes on to describe how she launched her first wellness center, pivoted during COVID-19 to create the viral Ear Seeds product, and later co-founded Lice Mamas, a company redefining lice treatment with safe, modern methods.

Nikki’s story is one of resilience, innovation, and leadership through purpose. By focusing on systems and authenticity, she continues to grow businesses that not only succeed but also give back to the community.

Resources mentioned in this episode:

Quotable Moments:

“If you have the right people, processes, and systems in place, magic happens.”
“You can use the same tools for recovery in business and in life.”
“When you’re passionate and persistent, the money follows.”
“Systems are what allow you to work on the business, not in the business.”
“Every business we build is rooted in purpose and giving back.”

Action Steps:

Audit your systems to ensure they can function without your constant input.
Build a team and culture that reflects your purpose and values.
Turn personal challenges into meaningful business opportunities.
Create scalable processes that support growth and adaptability.
Remember that systems don’t just drive efficiency; they enable impact

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.