In this episode of the System Simplified podcast, Adi Klevit interviews Rajat Kapur, Founder and CEO of &Marketing. With over 20 years of experience in corporate strategy, sales, and digital marketing, Rajat now helps small and medium-sized businesses scale through fractional CMO services and execution. He shares his journey from big business to boutique consulting, how he built a performance-based marketing firm, and why systemizing your marketing is essential for sustainable growth.
Here’s a glimpse of what you’ll learn:
- [01:56] Rajat’s corporate background and how &Marketing was born
- [04:10] How the pandemic shifted &Marketing’s growth strategy
- [08:47] The biggest marketing mistakes growing businesses make
- [11:15] How to identify a true unique value proposition
- [17:15] Top marketing strategies that work today—and why email is still king
- [19:41] Rajat’s personal evolution from anti-process to process advocate
In this episode:
Is your marketing producing real ROI—or just noise?
Rajat Kapur joins Adi Klevit to unpack the most common mistakes businesses make in marketing strategy and execution. He explains why so many companies waste money on quick fixes, how to craft a true unique value proposition, and the power of understanding your buyer’s decision process. Rajat also highlights the importance of systems—both in marketing and business overall—and why even creatives should embrace process if they want to scale. This is a must-listen for any business leader looking to grow with intention.
Resources mentioned in this episode:
Quotable Moments:
- “If your competitor’s name could go in your value prop, it’s not unique.”
- “People don’t have marketing problems—they have messaging and execution problems.”
- “You can’t grow your business without systems, especially in marketing.”
- “Even creatives need processes to bring their ideas to life.”
- “Email marketing isn’t dead. Cold email is. Permission-based email still works.”
Action Steps:
- Audit your value proposition: Can a competitor claim the same thing?
- Interview current and lost customers to understand buying decisions.
- Develop a repeatable content and email marketing cadence.
- Prioritize ROI-driven tactics over trendy channels.
- Implement internal systems to scale your marketing and team performance.
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.
Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.
We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.
So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.
Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.
