Transforming Passion Into a Company With Systems: Patty Aubery

Patty Aubery

Patty Aubery is a bestselling author, speaker, and transformational coach who helps entrepreneurs get unstuck and step into their full potential. She is the former president of the Canfield Training Group and a co-creator of the Chicken Soup for the Soul brand, which grew into a billion-dollar publishing powerhouse. Today, Patty empowers speakers, authors, and coaches to turn their passion into sustainable businesses through clarity, strategy, and structure.

Here’s a glimpse of what you’ll learn:

[02:35] How Chicken Soup for the Soul began as a single book with a simple goal.
[03:55] Why relentless marketing and consistency mattered more than early success.
[09:45] The defining moment that pushed Patty to stop hiding behind the business.
[11:50] How to turn passion projects into real businesses, not hobbies.
[16:35] Why systems are essential for scalability, delegation, and long-term freedom

In this episode:

Passion alone doesn’t build a business—systems turn purpose into something sustainable.

In this episode, Adi Klevit sits down with Patty Aubery to explore how one idea evolved into one of the most recognizable personal development brands in the world. Patty shares the early behind-the-scenes reality of Chicken Soup for the Soul, including years of rejection, relentless promotion, and the systems that eventually made massive scale possible.

Adi and Patty discuss the difference between passion as a hobby and passion as a business. Patty reflects on the defining personal moment that pushed her to step out from behind the scenes and become visible, and how that shift now informs the work she does with entrepreneurs who are settling, hiding, or staying stuck.

The conversation comes full circle to systems and processes. Patty explains why structure does not limit creativity—it enables it. From publishing hundreds of titles to coaching business owners today, she emphasizes that without systems, you have a job; with systems, you have a company.

Resources mentioned in this episode:

Quotable Moments:

“If you don’t have systems, you have a job. If you do, you have a company.”
“Passion without structure stays a hobby.”
“You don’t market a book for two weeks and quit.”
“Creativity needs systems to scale.”
“At some point, you have to stop hiding and show up.”

Action Steps:

Identify where your passion is staying a hobby instead of becoming a business.
Document what you do repeatedly so it can be delegated or systematized.
Build simple systems early—before growth forces chaos.
Separate creative vision from operational execution by hiring for your weaknesses.
Create a clear bridge between your current role and your long-term vision.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.