Ryan Englin is the Founder and CEO of Core Matters and the creator of the Core Fit Hiring System. Drawing on a background in marketing and years of experience working with blue-collar businesses, Ryan helps companies build high-performing teams by systemizing how they attract, hire, and retain great people. His work is especially impactful in the trades, where staffing shortages are common and turnover is costly.
Here’s a glimpse of what you’ll learn:
- [02:06] Why the trades aren’t facing a hiring problem—they’re facing a retention problem
- [04:34] The full lifecycle of Ryan’s Core Fit Hiring System and how it solves recurring people issues
- [05:25] The six pillars of becoming the employer of choice using the CHOICE acronym
- [09:07] How to repurpose customer marketing to attract A-player candidates
- [11:11] Why “hire slow” really means investing time in the right interview process
- [16:07] Three keys to onboarding: think like you think, do like you do, win like you win
In this episode:
If you're tired of the revolving door in your hiring process, this episode will change the way you think about employee retention. In this Systems Simplified interview, Adi Klevit speaks with Ryan Englin, who shares how his Core Fit Hiring System is transforming hiring and retention for trades businesses.
Ryan breaks down how most companies don’t have a hiring problem—they have a keeping problem. He outlines the full employee lifecycle, explaining how attraction, onboarding, and engagement all need to be systematized. From his CHOICE framework to creative marketing tactics for recruitment, Ryan walks through exactly how to become the employer of choice.
Listeners will come away with practical insights on how to systemize hiring from start to finish. Whether you're in construction, manufacturing, or any people-driven industry, this conversation reveals how a process-driven approach to hiring boosts loyalty, performance, and long-term success.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Ryan Englin on LinkedIn
- CoreMatters Website
- Hire Better People Faster: A Proven System for Attracting the Employees You Want by Ryan Englin and Jeremy Macliver
Quotable Moments:
- “If I didn’t have a complete system, they were just going to bring people in and send them out the back door.”
- “You cannot pay bottom dollar and be an employer of choice.”
- “Hiring is a marketing activity—recruiting is marketing.”
- “You must teach them to think like you think, do like you do, and win like you win.”
- “Processes give employees confidence. Without them, they’re guessing—and that burns them out.”
- “The labor crisis isn’t about a lack of people—it’s about not knowing how to keep them.”
Action Steps:
- Conduct a self-assessment: Are you an employer of choice? Use Ryan’s CHOICE framework to evaluate.
- Repurpose your customer-facing marketing to also speak to potential candidates.
- Respond to every job application within 15 minutes to avoid losing top talent.
- Redesign onboarding to begin at application, not on day one.
- Train employees not just on tasks but on your values, thinking, and definition of success.
- Build internal growth programs that support employees’ personal goals to increase loyalty and retention.
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.
Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.
We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.
So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.
Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.