Unlocking Scalable Growth by Systematizing Marketing With Kasandra Murray

Kasandra Murray

Kasandra Murray is a marketing and operations consultant and the founder of Unlucky Umbrella Studio. With over a decade of experience, she helps businesses bridge the gap between creative marketing strategies and structured operational systems. Kasandra specializes in building frameworks that improve efficiency, strengthen teams, and create seamless customer experiences by aligning marketing and operations.

Here’s a glimpse of what you’ll learn:

[02:10] Why marketing and operations must work together to support growth.
[03:30] How customer experience connects marketing success to operational systems.
[05:10] Why underinvesting in training creates breakdowns across the business.
[06:45] How confident, well-trained employees deliver better customer experiences.
[09:50] A real-world example of fixing operations to dramatically improve marketing results.
[12:10] Why documentation and progress-over-perfection are essential for system adoption.

In this episode:

Great marketing alone can’t sustain growth if operations aren’t prepared to support it.

In this episode, Adi Klevit sits down with Kasandra Murray to explore the critical connection between marketing and operations. Kasandra explains how marketing may bring leads through the door, but it’s operational systems—training, documentation, and follow-through—that determine whether those leads turn into satisfied customers and long-term growth.

Adi and Kasandra discuss common gaps they see across industries, particularly the tendency for businesses to overspend on marketing while underinvesting in internal training and process improvement. Kasandra shares practical examples of how strengthening operations can dramatically improve marketing performance, including a case where fixing call handling doubled a company’s revenue without increasing ad spend.

The conversation also dives into change management, documenting processes, and making systems easy to follow. Kasandra emphasizes that processes should be living documents and that real progress happens when teams understand the “why” behind the system—not just the steps.

Resources mentioned in this episode:

Quotable Moments:

“Marketing brings the leads, but operations determine the experience.”
“You can’t market your way out of a bad customer experience.”
“Training builds confidence, and confidence improves service.”
“Processes should be easier to follow than to ignore.”
“Progress over perfection is how systems actually get built.”

Action Steps:

Evaluate whether your marketing spend is supported by strong operational systems.
Invest more intentionally in training before increasing lead volume.
Document processes while work is happening, not after the fact.
Treat SOPs as living documents that evolve with your business.
Make processes simple enough that following them is the easiest option.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.