Wendy Lieber on Where AI Helps—and Where Humans Must Lead

Wendy Lieber

Wendy Lieber is the Co-Founder of Content Bacon, a marketing and content agency that helps companies tell authentic stories that resonate with their audience. As an experienced entrepreneur and marketing leader, Wendy works closely with growing businesses to build scalable, repeatable content systems without sacrificing human connection. In this episode, she brings a grounded, thoughtful perspective to the role of AI in modern marketing.

Here’s a glimpse of what you’ll learn:

[02:00] Why AI has created confusion in marketing — and where businesses are getting it wrong.
[04:00] What Wendy observed when companies tried to replace marketing with AI tools.
[05:20] Why sales, lead generation, and storytelling still require human connection.
[08:35] How “junk content” is pushing audiences away instead of engaging them.
[11:35] How to use AI responsibly without losing your brand’s voice and values.
[21:28] Why leaders should create an internal “AI charter” to guide ethical use

In this episode:

Just because AI can do something doesn’t mean it should.

In this episode, Adi Klevit sits down with Wendy Lieber to unpack one of the most misunderstood topics in business today: AI and marketing. Wendy shares what she’s seen firsthand as agencies and entrepreneurs rush to automate everything—and why that approach often backfires.

Adi and Wendy explore where AI genuinely adds value, such as research, organization, and efficiency, and where it creates risk by removing the human element. They discuss why sales, storytelling, and relationship-building still require people—not machines—and how businesses can build systems that support humans rather than replace them.

The conversation also covers leadership responsibility in the age of AI, including Wendy’s recommendation to create a clear internal stance or “AI charter.” The episode brings everything back to systems: clarity, intention, ethics, and using tools in service of long-term value rather than short-term shortcuts.

Resources mentioned in this episode:

Quotable Moments:

“AI should be a tool we lead—not something that leads us.”
“You don’t use AI where human connection is required.”
“Content without heart doesn’t create action.”
“Efficiency without intention creates noise, not value.”
“The companies that win will double down on being human.”

Action Steps:

Identify where AI can support research, preparation, and efficiency—without replacing human interaction.
Define your company’s stance on AI and document it clearly for your team.
Separate tasks that require empathy, creativity, and communication from those that can be automated.
Use AI to amplify your voice, not replace it.
Build marketing systems that prioritize clarity, consistency, and connection.

Sponsor for this episode:

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