Nancy Fox is the CEO of ProductWise, a company that helps consultants and fractional executives scale by turning their expertise into recurring revenue streams through productized services. Nancy is also the author of the networking book Network Like a Fox and a well-known keynote speaker and community builder. Her specialty is helping service providers develop playbooks, signature systems, paid newsletters, and more to drive growth and scalability.
Here’s a glimpse of what you’ll learn:
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- [00:02:22] The difference between productized services and bespoke consulting
- [00:06:08] How to transform a hands-on service into a repeatable product
- [00:08:28] Building licensing opportunities from your own intellectual property
- [00:12:07] Why clients may prefer outcome-based productized services
- [00:22:08] Creating scalable deliverables using AI and systematized IP
- [00:24:53] The link between recurring revenue, IP, and business valuation
In this episode:
What does it take to productize a service without losing the human touch? In this episode of the System Simplified podcast, Nancy Fox explains how consultants, coaches, and fractional executives can shift from time-based work to scalable, subscription-based business models using productized offerings.
Nancy breaks down the difference between bespoke services and productized systems — and how you can systematize your expertise into roadmaps, methodologies, assessments, or subscription tools that deliver repeatable results. She also explains why productized services not only create more consistent revenue but also increase the long-term value and sellability of a business.
Adi and Nancy explore multiple real-world examples, including how a plumbing consultant could build a repeatable upsell system or how a strategic advisor might develop a predictive scenario planning tool. Whether you’re a solopreneur or a fractional executive, this episode offers actionable ideas to shift from one-to-one delivery to scalable, systematized growth.
Resources mentioned in this episode:
- Adi Klevit on LinkedIn
- Business Success Consulting Group
- Nancy Fox on LinkedIn
- ProductWise Website
- Network Like a Fox by Nancy Fox
Quotable Moments:
- “Productizing creates outcome-based services that give clients greater clarity, comfort, and confidence.”
- “Once you build intellectual property and recurring revenue, you increase the valuation of your business.”
- “Most consultants reinvent the wheel with every client — productizing gives you rinse-and-repeat scalability.”
- “You don’t always need a big team. With productized offers, you can scale with fewer or even no employees.”
- “Systematizing your delivery isn’t just efficient — it gives you a competitive edge.”
- "Once it’s repeatable, it’s sellable. That’s how you turn services into a business asset."
Action Steps:
- Identify repeatable patterns in your current service delivery
- Create a signature system, playbook, or framework to guide your client work
- Package your service as a subscription or licensing model
- Build outcome-based marketing around your productized offer
- Explore delivery methods like AI tools, paid newsletters, or online training
- Begin tracking recurring revenue and IP as key metrics of business value
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.
Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.
We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.
So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.
Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.
