Scaling With Simplicity: How Kate Guillen Systemized Her Business and Helped Others Do the Same

Kate Guillen

In this episode of the System Simplified podcast, Adi Klevit interviews Kate Guillen, Founder of Simplicity Ops, a company that helps financial advisors streamline their operations, integrate technology, and create exceptional client experiences. Kate shares how she built her consulting firm from scratch, scaled quickly by practicing what she preached, and now empowers financial professionals to simplify their businesses with processes, automation, and client-focused systems.

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Here’s a glimpse of what you’ll learn: 

  • [02:04] Why a CRM should be the hub of your business
  • [04:40] How Kate grew Simplicity Ops during the pandemic
  • [06:11] The core tech stack every service-based business should consider
  • [08:34] How to eliminate scheduling, note-taking, and follow-up pain points
  • [14:59] Why knowledge bases and custom GPTs are the future of operations
  • [19:19] How building an online learning platform 3x’d their client load
  • [24:08] Kate’s playbook for scaling sustainably and delivering consistent service

In this episode:

When your business starts growing faster than you can manage, what’s your next move? For Kate Guillen, the answer was systems. In this episode of the Systems Simplified podcast, Adi Klevit speaks with Kate about how she scaled Simplicity Ops by embedding systems, workflows, and automation into every layer of her business. Kate explains how she turned her CRM into the central hub of operations, leveraged AI tools for documentation and client communication, and built an online learning platform that allowed her to triple her client load without sacrificing quality. Together, they unpack how even service-based businesses can grow without becoming chaotic—if you build the right systems.

Resources mentioned in this episode:

Quotable Moments:

  • “If your CRM isn’t your hub, your business isn’t systemized.”
  • “We used to say everything 10 times—now clients learn on-demand before they meet with us.”
  • “Consistency is what builds trust. And that starts with documentation.”
  • “Great service doesn’t mean more effort—it means smarter systems.”
  • “AI isn’t replacing us—it’s helping us do more of what matters.”

Action Steps:

  1. Make your CRM the single source of truth for contacts, tasks, and workflows.
  2. Use a scheduling tool like Calendly or GReminders to streamline bookings.
  3. Build email templates and AI meeting note workflows to scale follow-up.
  4. Create a centralized knowledge base or custom GPT to train your team and reduce bottlenecks.
  5. Design a scalable onboarding and learning system to educate clients or staff before live interactions.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion. 

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.

Scaling With Simplicity: How Kate Guillen Systemized Her Business and Helped Others Do the Same

Host: Adi Klevit

Founder: Business Success Consulting Group

Adi is passionate about helping businesses bring order to their operations. With over 30 years of experience as a process consultant, executive and entrepreneur, she’s an expert at making the complex simple. Adi has been featured on numerous podcasts and delivered many webinars, and live workshops, sharing her insights on systematizing a business. She also hosts The Systems Simplified Podcast, publishes a weekly blog, and has written numerous original articles published on Inc.com.

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