Transform Your Sales Process With AI Agents: Lessons From Frank Sondors

Frank Sondors

Frank Sondors is the Co-founder of Salesforge AI, a platform that blends AI agents with human efforts to drive down sales costs and boost pipeline growth. With over a decade of experience in B2B sales at Google, SimilarWeb, and Blackrock, Frank now leads innovation in automating sales outreach through AI. Under his leadership, Salesforge AI has scaled from zero to $3 million in under a year.

Here’s a glimpse of what you’ll learn:

[02:09] What an AI agent is and how it applies to sales processes
[04:05] How Agent Frank automates personalized email outreach and lead engagement
[07:34] The importance of blending AI agents with human input for optimal results
[09:46] Why documenting processes is essential for implementing AI effectively
[11:36] How AI enables companies to remain lean while growing

In this episode:

What if your next sales hire wasn’t a person, but an AI agent?

In this episode of Systems Simplified, host Adi Klevit sits down with Frank Sondors, Co-founder of Salesforge AI, to discuss how autonomous AI agents are revolutionizing the way businesses handle outbound sales. Frank introduces “Agent Frank,” an AI sales development rep that crafts personalized outreach emails, sources leads, and even adapts tone and language by region or industry.

The conversation dives into how companies can integrate AI agents alongside human reps to create more scalable and efficient systems. Frank explains the legal and operational limits of automation—and how to work within them. Together, Adi and Frank emphasize the importance of documenting and optimizing processes before automating them, ensuring the AI operates within clear, strategic frameworks.

Listeners will walk away with an understanding of how AI can power sales growth, where to start, and why well-defined processes are the backbone of any automation initiative.

Resources mentioned in this episode:

Quotable Moments:

"An AI agent is like an SDR that never sleeps. It crafts personalized messages and engages prospects at scale."
"We’re not discounting humans—we’re amplifying their impact by combining them with AI agents."
"Documenting your processes is essential before automation. It’s about feeding the right context to the agent."
"Just because you’ve always done it that way doesn’t mean it’s the optimal way—optimize first, then automate."
"You can build a lean, high-revenue company by leveraging AI agents in place of large sales teams."

Action Steps:

Review your sales development process and identify repetitive tasks that could be delegated to an AI agent.
Document and optimize your current workflows before integrating automation.
Explore tools like Salesforge AI to test autonomous outreach via email and LinkedIn.
Determine your ICP (ideal customer profile) and value proposition so agents can craft personalized, relevant messaging.
Start with off-the-shelf agents, and scale up by customizing solutions for tasks like research and meeting prep.
Use automation to stay lean while scaling—track results and iterate continuously.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

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