Caryn Kopp is the Chief Door Opener® at Kopp Consulting, a company that helps business owners and sales teams secure initial meetings with high-level decision-makers. With over two decades of experience and a proprietary Door Opener® service, Caryn is a leading expert in prospecting strategy, messaging, and setting appointments that lead to sales success.
Here’s a glimpse of what you’ll learn:
- [04:20] How Caryn’s Door Opener® service works and who it’s designed for
- [09:30] The systems Caryn uses to create effective outreach messaging
- [16:45] Why having the right person doing outreach is critical to results
- [23:10] How to evaluate and hire salespeople with process-driven tools
- [31:50] Mistakes to avoid when building prospecting systems
- [38:40] What Caryn recommends to streamline the lead generation process
In this episode:
What if your next big client is just one conversation away—but you’re stuck trying to get your foot in the door?
In this episode of Systems Simplified, Adi Klevit interviews Caryn Kopp to discuss the systems behind successful sales prospecting and outreach. Caryn shares how her Door Opener® service helps companies land meetings with hard-to-reach decision-makers and explains the messaging and hiring systems that make her process repeatable and scalable.
They explore how to match the right outreach professional to the right prospects, why business owners often make the mistake of hiring one salesperson to do everything, and how to avoid wasting time on leads that don’t convert. Throughout the conversation, Caryn emphasizes the power of documented systems—from qualifying leads to scripting conversations—to create consistency and growth in business development.
Resources mentioned in this episode:
Quotable Moments:
- “If the door is open the wrong way, it can hurt the brand. It’s not just about getting in—it’s about getting in the right way.”
- “Outreach is not one-size-fits-all. What works for one industry or personality doesn’t always work for another.”
- “Sales success starts with systems—messaging, follow-up, and the right people in the right seats.”
- “Process is power. Without it, prospecting becomes reactive instead of proactive.”
- “Great outreach professionals know how to navigate gatekeepers and build relationships before the first meeting.”
Action Steps:
- Document your outreach process from initial contact to follow-up.
- Create role-specific messaging that speaks directly to your prospect’s pain points.
- Assess whether your salesperson is truly suited for appointment-setting or should focus on closing.
- Use scorecards or structured interviews to hire the right outreach professionals.
- Segment your leads and develop targeted scripts for each persona.
- Set up a system for consistent follow-up with unresponsive leads.
Sponsor for this episode:
This episode is brought to you by Business Success Consulting Group.
At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.
Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.
We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.
So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.
Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.
