Why Systemizing Mindset, Values, and Exit Strategy Matters With Briana Hetherington

Briana Hetherington

In this episode of the System Simplified podcast, Adi Klevit interviews Briana Hetherington, CEO and founder of Altruistic Advisory, co-owner of Finish Line Strategies, and creator of Within Me, a mindset-focused children's book series. Briana is a business strategist and life coach with extensive experience helping home improvement businesses align mindset, systems, and succession planning for sustainable growth. She combines leadership development with operational efficiency to guide companies through scale and successful exit.

Here’s a glimpse of what you’ll learn:

[02:18] Why Briana launched Altruistic Advisory after burnout and career reflection
[03:36] Common limiting beliefs among home improvement entrepreneurs
[05:22] Creative and authentic core values that drive team culture
[08:28] Strategies to embed core values into hiring, training, and daily operations
[11:01] The components of planning a successful business exit
[16:56] Why documenting systems is non-negotiable for scale and valuation
[18:14] What it means to build a "learning organization"

In this episode:

What happens when you align mindset, core values, and systems to scale and exit a business successfully?

Briana Hetherington shares how she supports entrepreneurs by blending business strategy with mindset coaching. Through Altruistic Advisory and Finish Line Strategies, she guides companies in the home improvement sector to uncover limiting beliefs, develop meaningful core values, document processes, and plan for an exit with clarity. She offers tactical advice for creating learning organizations that continually develop team members through well-defined onboarding, training, and growth systems. Briana also discusses how her advisory board supports companies preparing to sell within 3 to 5 years, ensuring operational excellence and emotional readiness.

Resources mentioned in this episode:

Quotable Moments:

"Your company’s lowest acceptable behavior defines your culture."
"You can grow in volume, but if nothing hits the bottom line, it’s not a healthy business."
"If it’s not documented, it doesn’t exist."
"Recognition reinforces behavior—especially when building a process-driven culture."
"We all have systems—some healthier than others."

Action Steps:

Audit your core values and ensure they reflect your team’s authentic identity.
Recognize employees publicly when they embody company values or follow key processes.
Begin planning your business exit 3 to 5 years in advance, including financials, tech, and team readiness.
Build a documented training system to create a learning culture and reduce onboarding friction.
Identify and replace limiting beliefs with growth-oriented thinking to empower leadership.

Sponsor for this episode:

This episode is brought to you by Business Success Consulting Group.

At Business Success Consulting Group, we create custom processes and tailor-made management systems so businesses can thrive.

Businesses simply can’t survive without workable systems and well-documented processes. That’s why our team of experienced professionals takes care of it for you.

We provide business owners, entrepreneurs, and key executives with six phases to success, along with the long-lasting systems necessary to support business expansion.

So, what are you waiting for? Do yourself a favor and cut the chaos out of your business.

Visit bizsuccesscg.com today or email info@bizsuccesscg.com to schedule a free consultation.