Believe it or not, 2020 is right around the corner! Whether you are wrapping up a holiday sales bonanza or are preparing for staff to have several days off, it’s time to look forward and think about the best way to start the new year.
We here at Business Success Consulting Group want to provide you with thirteen strategies to utilize for business growth in 2020.
Thirteen Tips for Growing Your Company
1. Review your goals
Not only should you set new objectives for the new year, but it’s important that you get your team on board. Be sure to review and share your 2020 goals with your employees. It may also make sense to share these goals with your key customers. This makes them part of your team and may encourage customers to refer business your way.
2. Measure what worked last year and refine your plans for 2020
Take stock of your accomplishments from last year. What marketing and sales campaigns worked? What PR campaigns got you into the local paper? How did the new customer service system hold up? Did your accounting department provide all of the information needed to make sound decisions?
Discover what worked in 2019 and reinforce it in 2020.
3. Get your sales team to review and follow up with past connections
The end of the year is always a great time to relook at potential leads and reconnect with people. Get your sales team to go through their CRM and dig through all of the business cards they have collected throughout the year, and reconnect with people - even if it’s just to send them a “happy new year” message.
4. Embrace automation
There are so many great solutions available for automating reports, accounting, and more. Embracing this technology will help you and your team save time and improve productivity with accurate data.
5. Survey your customers
Get a fresh look at what your ideal demographics need, where business is coming from, and what they expect from a company like yours. Customer surveys are a great way to understand how you are doing from a customer’s point of view.
6. Research competition
It’s always a good idea to see what your competition is doing. Take some time out to discover what they are up to, what seems to be working, and how you can improve on it.
7. Identify new opportunities
As you survey clients and examine competition, you will likely come across new business opportunities. While you may be able to capture such opportunities immediately, many will likely require research and careful planning to accomplish.
8. Create a strategic plan
One of our key offerings at Business Success Consulting Group is our strategic planning process. Not only must you take time to name your business goals, but you must also plan out each step needed to accomplish these objectives.
9. Network with potential clients and with peers
Networking is a great way to capture new clients, get inspired by industry leaders, and catch up with peers. This face-to-face interaction often provides new methods of outreach for businesses of all sizes.
10. Utilize global platforms
With so many global platforms available, one can likely support your company. Amazon, Upwork, eBay, and even Facebook all provide additional platforms on which businesses can sell both their products and services.
11. Find ways to establish customer loyalty
You have a fantastic product or service that customers love. Find ways to leverage that customer loyalty with referral programs, online reviews, and more to attract new clients to your business. Word of mouth is some of the best marketing you can ever obtain.
12. Focus on team building and employee training
Take time in 2020 to build your team and create a training program. Trained staff are more confident, have a higher production value, and greater job satisfaction than those who are untrained. Additionally, training staff in-house provides a more significant opportunity for promotions within your business, reducing learning curves later on as an employee moves into a leadership role.
13. Get organized
Implement organizational systems at the beginning of the year to prepare for increased business. By getting organized right now, you and your team will be able to improve efficiency throughout 2020.
We look forward to your company’s expansion in 2020! If you are looking for business coaching or organizational consulting, contact us today.
