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Most of your marketing strategies are likely geared around increased brand awareness and adding potential customers to the sales funnel. Creating processes around branding and marketing is the best way to ensure consistency and a widening customer base as your company grows and evolves. Whether you are just starting a…

Marketing can be very hit or miss, with some strategies working well and others making no discernible difference or even having a negative effect. That is why it is vital to document your marketing strategies and only use those that work. In a recent interview with Managing Partner of Immersive…

Lead generation is a vital part of the sales process. Many business owners approach lead generation in a variety of ways, but the most common are: Referrals Networking Cold outreach Loss leaders Social media Each one of these lead generation methods has its challenges. However, building a system around lead…

Entrepreneurs and business owners have new ideas for products, email newsletters, articles, and more just about every day. With a long list of marketing ideas, wouldn't it make sense to find out which will provide value to your business? This is where marketing surveys come in. In a recent interview,…

Every business owner knows that marketing can go over budget very rapidly. Ads alone can cost anywhere from five dollars to over ten million dollars. Then one includes the cost of a complete marketing team, the photo shoots, video shoots, and CRMs - and your marketing budget can go from…

2022 was a busy year for Business Success Consulting Group and the Systems Simplified podcast. Founder and CEO Adi Klevit interviewed thought leaders and entrepreneurs from industries across the map. She spoke with consultants and construction company owners, with CMOs and credibility experts.  With so many professionals providing insight, it…

Marketing processes are vital to successfully selling any product - new or old. However, many companies spend most of their time creating the product rather than developing a marketing process for the new product.  Adi Klevit of Business Success Consulting Group recently spoke with Natalie Nathanson, the CEO of Magnetude…

A successful marketing strategy depends on many factors. One such factor is consistent and well-branded content.  However, if you own a business, you know that content creation can be challenging - even for your marketing team. While one team member may be excellent at writing content, they may not know…

Marketing is an area that many business owners struggle to systematize. Adi Klevit recently discussed this issue with Ryan Redding of DP Marketing Services. In this interview, he shared five marketing myths that get in the way of building successful marketing processes. Listen to the full interview here and read…

The new year is just days away. The holiday shopping period is officially over, and you, like many business owners, are strategizing and goal setting for 2022. This article explicitly addresses marketing and sales strategies, but we encourage you to look at your entire business and see where you can…