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Your brand is more than colors and a clever name. It's the trust you build, the experience you deliver, and the systems that make your business run. It is vital to protect that brand and the intellectual property (IP) behind it. This is not an action to assign to your…

When the holidays arrive, so does one of the busiest and most competitive seasons for most businesses. Whether you’re preparing for Black Friday, Small Business Saturday, end-of-year sales, or annual client appreciation campaigns, your marketing efforts during this time can make or break your Q4 results. But there’s one critical…

No matter how dedicated your existing client base is, your business always needs new leads and new customers. However, many business owners spend precious resources experimenting with inefficient lead generation processes before figuring out what works. What if you could skip the experimentation and utilize a proven system? In this…

Business owners know they need systems. Systems for hiring, onboarding, marketing, and building products. However, one often overlooked system is: storytelling. Specifically, telling your company's origin story. But what does that mean? In a recent episode of the Systems Simplified Podcast, Adi Klevit of the Business Success Consulting Group and…

Ranking online through Search Engine Optimization (SEO) is an often misunderstood aspect of digital marketing. Many business owners do not take a systemized approach to online ranking but instead use a slapdash approach that is difficult both to quantify and manage.  Adi Klevit of Business Success Consulting Group and Dennis…

You likely know that expressing gratitude has health benefits, improving everything from sleep to stress levels. What if that same attitude of gratitude could also increase client loyalty? In a recent episode of the Systems Simplified podcast, Adi Klevit sat down with the Founder and CEO of Angeli International, Kim…

Most of your marketing strategies are likely geared around increased brand awareness and adding potential customers to the sales funnel. Creating processes around branding and marketing is the best way to ensure consistency and a widening customer base as your company grows and evolves. Whether you are just starting a…

Marketing can be very hit or miss, with some strategies working well and others making no discernible difference or even having a negative effect. That is why it is vital to document your marketing strategies and only use those that work. In a recent interview with Managing Partner of Immersive…

Lead generation is a vital part of the sales process. Many business owners approach lead generation in a variety of ways, but the most common are: Referrals Networking Cold outreach Loss leaders Social media Each one of these lead generation methods has its challenges. However, building a system around lead…

Entrepreneurs and business owners have new ideas for products, email newsletters, articles, and more just about every day. With a long list of marketing ideas, wouldn't it make sense to find out which will provide value to your business? This is where marketing surveys come in. In a recent interview,…