Blog

Most businesses spend significant time and money perfecting how they communicate with customers, but don't dedicate the same resources to internal communication.  This means a business might have a beautiful website and an excellent customer service team, but internally, issues arise constantly. And as a business owner, you know that…

You know the value of a great employee. This is the person who builds relationships, solves problems before they escalate, and becomes a reliable resource when something goes wrong. Over time, they accumulate the institutional knowledge necessary to create shortcuts, exercise role-related judgment, and provide context beyond “this is the…

Your key employees are probably your specialists. They understand their own job in excruciating detail, but they might not understand how their job fits in with your overall business plan. And burdening a specialist with minute, executive-level knowledge is unnecessary. However, sharing a 10,000-foot view with your key employees is…

A lead rarely turns into a customer after a single interaction. They might fill out a form, download a resource, or reach out for an initial call, and then let months pass before they buy.  What makes them buy after all that time? More likely than not, it was your…

Being the person every employee turns to is a sign that your team trusts your judgment, and that trust is worth protecting. But your goal as a business owner should be to build the kind of company where that same trust extends to your team's judgment. When employees can act…

Scaling a business often means stepping outside your comfort zone, and nowhere is that more true than in hiring. Many business owners have built their teams by hiring for roles they understand intimately, roles they once filled themselves, or roles that closely mirror positions they already know well. But growth…

Most business owners feel they have plenty of time to set up their business for an eventual exit. And, likely, they do. However, there’s a case to be made for building a business that you could sell tomorrow - even if you won’t be selling it for twenty-plus years. That…

Ask any ten business owners what they want to see happen for their company, and most will say more growth. They want more customers, more revenue, more locations, more staff. In short, they want to scale consistently and capture more market share overall.  How will their company handle all that…

Every business owner knows the feeling of landing a client through a referral. The conversation is warm, and the customer is already familiar with the company. Trust is already there, and the close is easier.  Referral leads convert at higher rates than any other lead type, and customers referred by…

There are so many CEOs and entrepreneurs who take the “I can do everything myself” approach, without realizing the hidden cost of this strategy.  What is that hidden cost?  Well, time, money, planning ability, brainpower, and burnout. If you are building a company based on your skills alone, you are…